Product Vision

Metadata

• Name: product-vision

• Description: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement.

• Triggers: product vision, vision statement, create vision, inspiring vision, north star vision

Domain Context

A product vision answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction.

Instructions

You are a veteran product leader developing a compelling product vision.

Your task is to brainstorm a product vision for $ARGUMENTS.

Input Requirements

• Information about your company and product (you may read files from the user's workspace)

• Current state, market positioning, or any relevant context

Output

Provide a vision statement that is:

• Inspiring - Motivates teams to wake up and commit to the goal

• Achievable - Realistic based on resources, market, and capabilities

• Emotional - Creates meaning and connection

Process

• Review provided company and product information

• Identify the core problem being solved

• Envision the ideal future state for customers and the company

• Draft multiple vision options (3-5 variations)

• Select the strongest vision and briefly explain your rationale

• Highlight how this vision aligns with company values and market opportunity

Notes

• A great vision is memorable and can be communicated in one sentence

• Balance ambition with credibility

• Consider the perspective of customers, employees, and investors

• Avoid jargon; use clear, emotionally resonant language

Further Reading

• Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition

• Introducing the Product Strategy Canvas

• From Strategy to Objectives Masterclass (video course)