Segment CDP

Patterns

Analytics.js Browser Integration

Client-side tracking with Analytics.js. Include track, identify, page, and group calls. Anonymous ID persists until identify merges with user.

Server-Side Tracking with Node.js

High-performance server-side tracking using @segment/analytics-node. Non-blocking with internal batching. Essential for backend events, webhooks, and sensitive data.

Tracking Plan Design

Design event schemas using Object + Action naming convention. Define required properties, types, and validation rules. Connect to Protocols for enforcement.

Anti-Patterns

❌ Dynamic Event Names

❌ Tracking Properties as Events

❌ Missing Identify Before Track

⚠️ Sharp Edges

Issue Severity Solution

Issue medium See docs

Issue high See docs

Issue medium See docs

Issue high See docs

Issue low See docs

Issue medium See docs

Issue medium See docs

Issue high See docs