Marketing

Comprehensive marketing framework for content creation, copywriting, and campaign planning.

Workflow Routing

Workflow Trigger File

Copy "write copy", "headline", "tagline" Workflows/Copy.md

Campaign "campaign", "launch", "promotion" Workflows/Campaign.md

Email "email sequence", "newsletter", "drip" Workflows/Email.md

Social "social media", "post", "thread" Workflows/Social.md

Landing "landing page", "sales page" Workflows/Landing.md

Copywriting Frameworks

AIDA (Attention-Interest-Desire-Action)

A - Attention: Hook with bold claim or question I - Interest: Build curiosity with benefits D - Desire: Create emotional connection A - Action: Clear CTA with urgency

PAS (Problem-Agitate-Solution)

P - Problem: Identify the pain point A - Agitate: Amplify the consequences S - Solution: Present your offering

BAB (Before-After-Bridge)

B - Before: Current painful state A - After: Desired future state B - Bridge: Your product/service

4Ps (Promise-Picture-Proof-Push)

P - Promise: Big benefit headline P - Picture: Vivid outcome description P - Proof: Social proof/testimonials P - Push: Urgency and CTA

PASTOR (Problem-Amplify-Story-Transformation-Offer-Response)

P - Problem: Define the struggle A - Amplify: What happens if unsolved S - Story: Relatable narrative T - Transformation: The change possible O - Offer: Your solution R - Response: Call to action

Brand Voice Configuration

Define in templates/brand-voice.yaml :

brand: name: "Your Brand" tagline: "Your tagline"

voice: tone: professional | casual | playful | authoritative | empathetic personality: [traits] vocabulary: use: [preferred terms] avoid: [banned terms]

audience: primary: "Description" pain_points: [list] desires: [list] objections: [list]

Content Types

Headlines

• Benefit-driven: "Get [Benefit] Without [Pain Point]"

• Curiosity: "The Secret [Industry] Insiders Don't Want You to Know"

• How-to: "How to [Achieve Goal] in [Timeframe]"

• List: "[Number] Ways to [Achieve Result]"

• Question: "Are You Making These [Number] [Topic] Mistakes?"

Email Subject Lines

• Urgency: "[Time] left to [benefit]"

• Curiosity: "I shouldn't be telling you this..."

• Personal: "[Name], quick question about [topic]"

• Value: "Free [resource] inside"

• Social proof: "[Number] people already [action]"

CTAs

• Action-oriented: "Start [Benefit] Now"

• Benefit-focused: "Get My Free [Resource]"

• Low-commitment: "See How It Works"

• Urgency: "Claim Your Spot Before [Deadline]"

• Social proof: "Join [Number] [Audience]"

Integration Points

Skill Integration

Blog Generate blog post outlines, headlines

TiredEngineer Technical marketing with authentic voice

Art Generate marketing visuals

Research Competitive analysis, market research

Examples

Example 1: Write headlines for a product launch

User: "Write 5 headlines for our new project management tool launch" → Load brand voice from templates/brand-voice.yaml → Apply headline frameworks → Generate 5 variations using different formulas

Example 2: Create an email sequence

User: "Create a 5-email welcome sequence for new subscribers" → Invoke Workflows/Email.md → Structure: Welcome → Value → Story → Offer → Urgency → Output sequence with subject lines and body copy

Example 3: Plan a product launch campaign

User: "Plan a launch campaign for our SaaS product" → Invoke Workflows/Campaign.md → Output: Timeline, channels, content calendar, KPIs

Example 4: Write landing page copy

User: "Write copy for our landing page using PAS framework" → Invoke Workflows/Landing.md with framework=PAS → Output: Hero, benefits, proof, CTA sections