Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

• Best for: Broad targeting
• Use with: LeadMagic scraper for enrichment
• Pros: Good volume
• Cons: Needs verification

LinkedIn Sales Navigator

• Best for: Precise role/seniority targeting
• Use with: Prospeo or Vayne scrapers
• Pros: Higher quality
• Cons: Lower volume

Clay Find People/Accounts

• Best for: Quick lookups
• Use case: Native database for enrichment workflows

Ocean.io

• Best for: Lookalike accounts
• Use case: Expanding TAM based on tech stack/ICP

Openmart

• Best for: Local lead generation
• Use case: SMB-focused targeting

Local Directories

• Best for: Niche verticals
• Tool: Instant Data Scraper
• Use case: Specific industries

Clay Templates (Delivery-Ready)

General High-Volume

Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry

Leadmagic → Apollo Import → Persona Segment

Email Enrichment

Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow

Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow

Vayne → Sales Nav → Import Template

List Building Pro Tips

1. Mix sources - Don't rely on just one
2. Scraping = step 1 - Still need Clay enrichment
3. Templates are modular - Adjust for campaign goals
4. Don't reinvent the wheel - Start with template, tweak

Source Selection Matrix

Combines with

Example prompts

Which source should I use for targeting VP Engineering at Series B startups?

Set up a Clay template for Apollo → enrichment → email verification.

How do I find lookalike companies to my best customers?