<quick_start> Universal data loader:
df = load_data("file.csv") # Supports CSV, Excel, JSON, Parquet, PDF, PPTX
SaaS metrics:
metrics = calculate_saas_metrics(df) # MRR, ARR, LTV, CAC, churn retention = cohort_retention_analysis(df) # Retention matrix
McKinsey-style charts: Action titles ("Q4 Revenue Exceeded Target by 23%"), not descriptive titles </quick_start>
<success_criteria> Analysis is successful when:
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Data loaded and cleaned (dropna, dedup, type conversion)
-
Metrics calculated correctly (MRR, ARR, LTV:CAC, churn, cohort retention)
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Charts follow McKinsey principles: action titles, data-ink ratio >80%, one message per chart
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Executive colors used (#003366 primary, #2E7D32 positive, #C62828 negative)
-
Streamlit dashboard runs without errors
-
NO OPENAI: Use Claude for narrative generation if needed </success_criteria>
<core_content> Executive-grade data analysis for VC, PE, C-suite presentations using pandas, polars, Plotly, Altair, and Streamlit.
Quick Reference
Task Tools Output
Data ingestion pandas, polars, pdfplumber, python-pptx DataFrame
Wrangling pandas/polars transforms Clean dataset
Analysis numpy, scipy, statsmodels Insights
Visualization Plotly, Altair, Seaborn Charts
Dashboards Streamlit, DuckDB Interactive apps
Presentations Plotly export, PDF generation Investor-ready
Data Ingestion Patterns
Universal Data Loader
import pandas as pd import polars as pl from pathlib import Path
def load_data(file_path: str) -> pd.DataFrame: """Load data from any common format.""" path = Path(file_path) suffix = path.suffix.lower()
loaders = {
'.csv': lambda p: pd.read_csv(p),
'.xlsx': lambda p: pd.read_excel(p, engine='openpyxl'),
'.xls': lambda p: pd.read_excel(p, engine='xlrd'),
'.json': lambda p: pd.read_json(p),
'.parquet': lambda p: pd.read_parquet(p),
'.sql': lambda p: pd.read_sql(open(p).read(), conn),
'.md': lambda p: parse_markdown_tables(p),
'.pdf': lambda p: extract_pdf_tables(p),
'.pptx': lambda p: extract_pptx_tables(p),
}
if suffix not in loaders:
raise ValueError(f"Unsupported format: {suffix}")
return loaders[suffix](path)
PDF Table Extraction
import pdfplumber
def extract_pdf_tables(pdf_path: str) -> pd.DataFrame: """Extract tables from PDF using pdfplumber.""" all_tables = []
with pdfplumber.open(pdf_path) as pdf:
for page in pdf.pages:
tables = page.extract_tables()
for table in tables:
if table and len(table) > 1:
df = pd.DataFrame(table[1:], columns=table[0])
all_tables.append(df)
return pd.concat(all_tables, ignore_index=True) if all_tables else pd.DataFrame()
PowerPoint Data Extraction
from pptx import Presentation from pptx.util import Inches
def extract_pptx_tables(pptx_path: str) -> list[pd.DataFrame]: """Extract all tables from PowerPoint.""" prs = Presentation(pptx_path) tables = []
for slide in prs.slides:
for shape in slide.shapes:
if shape.has_table:
table = shape.table
data = []
for row in table.rows:
data.append([cell.text for cell in row.cells])
df = pd.DataFrame(data[1:], columns=data[0])
tables.append(df)
return tables
Data Wrangling Patterns
Polars for Performance (30x faster than pandas)
import polars as pl
Lazy evaluation for large datasets
df = ( pl.scan_csv("large_file.csv") .filter(pl.col("revenue") > 0) .with_columns([ (pl.col("revenue") / pl.col("customers")).alias("arpu"), pl.col("date").str.to_date().alias("date_parsed"), ]) .group_by("segment") .agg([ pl.col("revenue").sum().alias("total_revenue"), pl.col("customers").mean().alias("avg_customers"), ]) .collect() )
Common Transformations
def prepare_for_analysis(df: pd.DataFrame) -> pd.DataFrame: """Standard data prep pipeline.""" return (df .dropna(subset=['key_column']) .drop_duplicates() .assign( date=lambda x: pd.to_datetime(x['date']), revenue=lambda x: pd.to_numeric(x['revenue'], errors='coerce'), month=lambda x: x['date'].dt.to_period('M'), ) .sort_values('date') .reset_index(drop=True) )
SaaS Metrics Calculations
Core Metrics
def calculate_saas_metrics(df: pd.DataFrame) -> dict: """Calculate key SaaS metrics for investor reporting."""
# MRR / ARR
mrr = df.groupby('month')['mrr'].sum()
arr = mrr.iloc[-1] * 12
# Growth rates
mrr_growth = mrr.pct_change().iloc[-1]
# Churn
churned = df[df['status'] == 'churned']['mrr'].sum()
total_mrr = df['mrr'].sum()
churn_rate = churned / total_mrr if total_mrr > 0 else 0
# CAC & LTV
total_sales_marketing = df['sales_cost'].sum() + df['marketing_cost'].sum()
new_customers = df[df['is_new']]['customer_id'].nunique()
cac = total_sales_marketing / new_customers if new_customers > 0 else 0
avg_revenue_per_customer = df.groupby('customer_id')['mrr'].mean().mean()
avg_lifespan_months = 1 / churn_rate if churn_rate > 0 else 36
ltv = avg_revenue_per_customer * avg_lifespan_months
ltv_cac_ratio = ltv / cac if cac > 0 else 0
cac_payback_months = cac / avg_revenue_per_customer if avg_revenue_per_customer > 0 else 0
return {
'mrr': mrr.iloc[-1],
'arr': arr,
'mrr_growth': mrr_growth,
'churn_rate': churn_rate,
'cac': cac,
'ltv': ltv,
'ltv_cac_ratio': ltv_cac_ratio,
'cac_payback_months': cac_payback_months,
}
Cohort Analysis
def cohort_retention_analysis(df: pd.DataFrame) -> pd.DataFrame: """Build cohort retention matrix for investor reporting."""
# Assign cohort (first purchase month)
df['cohort'] = df.groupby('customer_id')['date'].transform('min').dt.to_period('M')
df['period'] = df['date'].dt.to_period('M')
df['cohort_age'] = (df['period'] - df['cohort']).apply(lambda x: x.n)
# Build retention matrix
cohort_data = df.groupby(['cohort', 'cohort_age']).agg({
'customer_id': 'nunique',
'revenue': 'sum'
}).reset_index()
# Pivot for visualization
cohort_counts = cohort_data.pivot(
index='cohort',
columns='cohort_age',
values='customer_id'
)
# Calculate retention percentages
cohort_sizes = cohort_counts.iloc[:, 0]
retention = cohort_counts.divide(cohort_sizes, axis=0) * 100
return retention
Executive Visualization
McKinsey/BCG Chart Principles
mckinsey_style: colors: primary: "#003366" # Deep blue accent: "#0066CC" # Bright blue positive: "#2E7D32" # Green negative: "#C62828" # Red neutral: "#757575" # Gray
typography: title: "Georgia, serif" body: "Arial, sans-serif" size_title: 18 size_body: 12
principles: - "One message per chart" - "Action title (not descriptive)" - "Data-ink ratio > 80%" - "Remove chartjunk" - "Label directly on chart"
Plotly Executive Charts
import plotly.express as px import plotly.graph_objects as go
EXEC_COLORS = { 'primary': '#003366', 'secondary': '#0066CC', 'positive': '#2E7D32', 'negative': '#C62828', 'neutral': '#757575', }
def exec_line_chart(df, x, y, title): """McKinsey-style line chart.""" fig = px.line(df, x=x, y=y)
fig.update_layout(
title=dict(
text=f"<b>{title}</b>",
font=dict(size=18, family="Georgia"),
x=0,
),
font=dict(family="Arial", size=12),
plot_bgcolor='white',
xaxis=dict(showgrid=False, showline=True, linecolor='black'),
yaxis=dict(showgrid=True, gridcolor='#E0E0E0', showline=True, linecolor='black'),
margin=dict(l=60, r=40, t=60, b=40),
)
fig.update_traces(line=dict(color=EXEC_COLORS['primary'], width=3))
return fig
def exec_waterfall(values, labels, title): """Waterfall chart for revenue/cost breakdown.""" fig = go.Figure(go.Waterfall( orientation="v", measure=["relative"] * (len(values) - 1) + ["total"], x=labels, y=values, connector=dict(line=dict(color="rgb(63, 63, 63)")), increasing=dict(marker=dict(color=EXEC_COLORS['positive'])), decreasing=dict(marker=dict(color=EXEC_COLORS['negative'])), totals=dict(marker=dict(color=EXEC_COLORS['primary'])), ))
fig.update_layout(
title=dict(text=f"<b>{title}</b>", font=dict(size=18, family="Georgia")),
font=dict(family="Arial", size=12),
plot_bgcolor='white',
showlegend=False,
)
return fig
Cohort Heatmap
def cohort_heatmap(retention_df, title="Customer Retention by Cohort"): """Publication-quality cohort retention heatmap.""" import plotly.figure_factory as ff
fig = px.imshow(
retention_df.values,
labels=dict(x="Months Since Acquisition", y="Cohort", color="Retention %"),
x=list(retention_df.columns),
y=[str(c) for c in retention_df.index],
color_continuous_scale='Blues',
aspect='auto',
)
# Add text annotations
for i, row in enumerate(retention_df.values):
for j, val in enumerate(row):
if not pd.isna(val):
fig.add_annotation(
x=j, y=i,
text=f"{val:.0f}%",
showarrow=False,
font=dict(color='white' if val > 50 else 'black', size=10)
)
fig.update_layout(
title=dict(text=f"<b>{title}</b>", font=dict(size=18, family="Georgia")),
font=dict(family="Arial", size=12),
)
return fig
Streamlit Dashboard Template
import streamlit as st import pandas as pd import plotly.express as px
st.set_page_config(page_title="Executive Dashboard", layout="wide")
Custom CSS for executive styling
st.markdown(""" <style> .metric-card { background: linear-gradient(135deg, #003366, #0066CC); padding: 20px; border-radius: 10px; color: white; } .stMetric label { font-family: Georgia, serif; } </style> """, unsafe_allow_html=True)
Header
st.title("Executive Dashboard") st.markdown("---")
KPI Row
col1, col2, col3, col4 = st.columns(4)
with col1: st.metric("MRR", f"${mrr:,.0f}", f"{mrr_growth:+.1%}") with col2: st.metric("ARR", f"${arr:,.0f}", f"{arr_growth:+.1%}") with col3: st.metric("LTV:CAC", f"{ltv_cac:.1f}x", delta_color="normal") with col4: st.metric("Churn", f"{churn:.1%}", f"{churn_delta:+.1%}", delta_color="inverse")
Charts Row
st.markdown("## Revenue Trend") st.plotly_chart(exec_line_chart(df, 'month', 'revenue', 'MRR Growth Exceeds Target'), use_container_width=True)
Cohort Analysis
st.markdown("## Cohort Retention") st.plotly_chart(cohort_heatmap(retention_df), use_container_width=True)
Investor Presentation Patterns
Pitch Deck Metrics Sequence
investor_metrics_flow: 1_unit_economics: charts: ["CAC vs LTV bar", "LTV:CAC trend line"] key_message: "3x+ LTV:CAC proves efficient growth"
2_mrr_waterfall: charts: ["MRR waterfall (new, expansion, churn, contraction)"] key_message: "Net revenue retention > 100%"
3_cohort_retention: charts: ["Cohort heatmap", "Revenue retention curve"] key_message: "Strong retention = compounding value"
4_growth_efficiency: charts: ["Magic Number", "CAC payback period"] key_message: "Efficient growth engine"
5_projections: charts: ["ARR projection with scenarios"] key_message: "Clear path to $X ARR"
Action Titles (McKinsey Style)
Bad (Descriptive) → Good (Action)
❌ "Revenue by Quarter" ✅ "Q4 Revenue Exceeded Target by 23%"
❌ "Customer Acquisition Cost" ✅ "CAC Decreased 40% While Maintaining Quality"
❌ "Cohort Analysis" ✅ "90-Day Retention Improved to 85%, Up From 72%"
❌ "Market Size" ✅ "TAM of $4.2B with Clear Path to $500M SAM"
Quick Commands
Load and analyze any file
df = load_data("data.csv") metrics = calculate_saas_metrics(df) retention = cohort_retention_analysis(df)
Generate executive charts
fig = exec_line_chart(df, 'month', 'mrr', 'MRR Growth Accelerating') fig.write_html("mrr_chart.html") fig.write_image("mrr_chart.png", scale=2)
Run Streamlit dashboard
streamlit run dashboard.py
Integration Notes
-
Pairs with: revenue-ops-skill (metrics), pricing-strategy-skill (modeling)
-
Stack: Python 3.11+, pandas, polars, plotly, altair, streamlit
-
Projects: coperniq-forge (ROI calculators), thetaroom (trading analysis)
-
NO OPENAI: Use Claude for narrative generation
Reference Files
-
reference/chart-gallery.md
-
20+ chart templates with code
-
reference/saas-metrics.md
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Complete SaaS KPI definitions
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reference/streamlit-patterns.md
-
Production dashboard patterns
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reference/data-wrangling.md
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Format-specific extraction guides