media-writer

Create platform-native content that resonates with each community's culture. Use when adapting technical content for WeChat, Hacker News, Reddit, Medium, Twitter/X, Dev.to, or LinkedIn. Transforms generic writing into content that feels written BY that community, not AT them.

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Install skill "media-writer" with this command: npx skills add shareai-lab/shareai-skills/shareai-lab-shareai-skills-media-writer

Media Writer

Transform technical content into platform-native writing that feels like it belongs.

The Core Truth

Every platform is a culture, not a format.

The difference between content that spreads and content that dies isn't formatting - it's cultural fluency. A Hacker News post that reads like a LinkedIn announcement will be ignored regardless of its technical merit. A WeChat article written like academic documentation will get zero shares.

Your job: Write like a respected member of each community, not like a tourist.

The Mindset Shift

Before writing for any platform, understand:

  • Who are these people? Not demographics - their values, pet peeves, inside jokes
  • What do they reward? Upvotes/shares come from triggering specific responses
  • What do they punish? Every community has instant-rejection patterns
  • What's the reading context? Commute? Deep focus? Procrastination?

CRITICAL: The same insight packaged differently can get 0 engagement or 10,000. The insight doesn't change. The cultural packaging does.

Platform Selection

Identify target platform from user input, then load ONLY that guide:

User says...PlatformLoadDo NOT Load
"公众号", "微信", "WeChat"WeChatreferences/wechat.mdAll others
"HN", "Hacker News"Hacker Newsreferences/hackernews.mdAll others
"Reddit", "r/", "subreddit"Redditreferences/reddit.mdAll others
"Medium"Mediumreferences/medium.mdAll others
"Twitter", "X", "thread"Twitter/Xreferences/twitter.mdAll others
"Dev.to", "dev.to"Dev.toreferences/devto.mdAll others
"LinkedIn", "LI"LinkedInreferences/linkedin.mdAll others

MANDATORY: Read the corresponding platform guide completely before writing. Each guide contains the cultural context and anti-patterns specific to that platform.

Universal Anti-Patterns

These kill content on ANY platform:

  • Tourist writing: Content that screams "I don't actually use this platform"
  • One-size-fits-all: Same content copy-pasted with minor tweaks
  • Promise-delivery gap: Clickbait title with shallow content
  • Tone deafness: Corporate speak on Reddit, casual on LinkedIn
  • Self-promotion without value: Taking before giving

The Quality Bar

Expert content writers understand:

  1. First 10 seconds decide everything - Hook or die
  2. Every platform has status games - Learn what earns respect
  3. Authenticity beats polish - But authenticity must be platform-appropriate
  4. Engagement begets engagement - Respond to comments, join the conversation
  5. Timing matters - Each platform has optimal posting windows

Output

When creating platform-specific content:

  1. State the target platform
  2. Apply all cultural rules from that platform's guide
  3. Write as if you ARE a respected community member
  4. Include platform-specific formatting (TL;DR for Reddit, hooks for Twitter, etc.)

Remember: The goal isn't to "post content on Platform X." The goal is to become a valuable voice in that community.

Source Transparency

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media-writer | V50.AI