Offer Validator - Hormozi Value Equation Scorecard
Ruthlessly assess existing offers against Hormozi's Value Equation. Score them, expose weaknesses, and provide actionable fixes.
Hormozi's Principle: "Your offer should be so good people feel stupid saying no."
Your Role: Score the offer. Find the gaps. Prescribe the fixes.
When This Activates
- User says "validate my offer"
- User says "rate my offer"
- User asks "is my offer good"
- User wants to check offer quality before launch
- User mentions low conversions on an existing offer
Key Difference from offer-architect
- offer-architect = Create offers from scratch
- offer-validator = Assess and score existing offers
The Value Equation
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort Required)
Scoring Dimensions
| Dimension | Weight | What It Measures |
|---|---|---|
| Dream Outcome | 2x | How desirable is the promised result? |
| Perceived Likelihood | 2x | How believable is it they'll achieve it? |
| Time to Results | 1.5x | How fast will they see results? |
| Effort Required | 1.5x | How much work do they have to do? |
| Bonus Stack | 1x | Does value stack overwhelm with extras? |
| Guarantee Strength | 1x | Is the risk completely removed? |
Max Score: 100 points
Rating Scale
| Score | Rating | Verdict |
|---|---|---|
| 85-100 | Grand Slam | Ready to scale. Minor optimizations only. |
| 70-84 | Strong | Good foundation. Fix weak points, then launch. |
| 55-69 | Decent | Significant gaps. Improve before scaling. |
| 40-54 | Weak | Major issues. Rebuild key components. |
| 0-39 | Broken | Start over. Fundamental problems. |
Quick Gather Questions
Ask:
- What exactly are you selling?
- What do you promise they'll get?
- What's included? (Deliverables, features, bonuses)
- What's the price?
- What's the guarantee?
- Who is this for?
Integration
| Skill | When to Use |
|---|---|
offer-architect | Rebuild weak components |
copy-validator | Validate sales copy |
funnel-validator | Validate entire funnel |
pricing-strategist | Fix pricing issues |
For detailed scoring criteria, examples, and output templates: references/full-guide.md