Partnership Builder - Revenue Through Partnerships
Create revenue-generating partnerships for indie businesses: affiliate programs, integration partnerships, reseller networks, and co-marketing relationships.
Core Principle: "Partnerships multiply reach without multiplying effort. One good partner can be worth 1,000 cold emails."
When This Activates
- User asks about building partnerships
- User wants to create an affiliate program
- User asks about integration partnerships
- User mentions reseller or white-label opportunities
- User asks about co-marketing or cross-promotion
The Framework: Partnership Types
| Type | What It Is | Revenue Model | Best For |
|---|
| Affiliate | Others refer customers | Commission on sales | Any product |
| Integration | Product connects to others | Shared customers | SaaS |
| Reseller | Others sell your product | Margin on sales | Products with margin |
| Co-Marketing | Joint marketing efforts | Shared audience | Complementary products |
| Embedded | Your product inside theirs | Revenue share | Specific features |
Quick Reference
Affiliate Commission Models
| Model | Rate | Best For |
|---|
| One-time % | 20-50% | One-time products |
| Recurring % | 10-30% | Subscriptions |
| Tiered | Higher for more sales | Top performers |
| Flat fee | $X per conversion | High-volume |
Readiness Checklist
Finding Partners
| Source | Description |
|---|
| Customers | Already use your product + have audience |
| Tools they use | Integration opportunities |
| Content creators | YouTubers, bloggers in your space |
| Agencies | Serve your target customer |
| Consultants | Recommend tools to clients |
Integration
| Skill | When to Use |
|---|
outbound-optimizer | Partner outreach messaging |
copywriter | Partner landing pages |
offer-architect | Partner-specific offers |
analytics-expert | Track performance |
Complementary Skills (External)
For referral program mechanics, pair with coreyhaines31/marketingskills:
/plugin marketplace add coreyhaines31/marketingskills
| Skill | Why |
|---|
referral-program | Tactical referral program setup and optimization |
For detailed program design, outreach templates, and implementation guides: references/full-guide.md