Content Planning Assistant

Overview

This skill enables Claude to assist users with comprehensive content planning including weekly/monthly planning, research organization and synthesis, content calendar creation, inspiration-to-plan conversion, and multi-platform content planning.

When to Use This Skill

This skill activates automatically when users:

• Ask about content planning or calendar management
• Need help organizing research or bookmarks
• Request content ideation or brainstorming
• Want multi-platform content planning
• Need weekly or monthly content prep
• Ask about prioritizing content or planning ahead

Core Capabilities

1. Weekly/Monthly Content Planning

To help users plan content for weeks or months:

1. Analyze Historical Performance

   • Review past content performance
   • Identify best-performing content types and topics
   • Determine optimal posting frequencies

2. Create Content Plan

   • Generate weekly/monthly content calendars
   • Plan content themes and topics
   • Balance content types (educational, entertaining, promotional)
   • Align content with business goals and events

3. Optimize Planning

   • Recommend content mix based on performance
   • Suggest optimal posting times per platform
   • Plan content series and campaigns
   • Ensure consistent posting schedule

Example User Request: "Help me plan my content for next week"

Integration (discover from project):

• Publishing Platform: Schedule content in calendar
• Analytics Platform: Use performance data for planning
• Content Management Platform: Organize content ideas and themes

2. Research Organization and Synthesis

To help users organize and synthesize research:

1. Organize Research

   • Categorize bookmarked research from browser extension
   • Group research by topic, theme, or content type
   • Create research collections and folders

2. Synthesize Findings

   • Extract key insights from research
   • Identify common themes and patterns
   • Summarize research findings
   • Create research summaries and outlines

3. Convert to Content Plans

   • Turn research into content ideas
   • Create content outlines from research
   • Generate content plans from research findings

Example User Request: "Organize my bookmarked research and turn it into a content plan"

Integration (discover from project):

• Browser Extension: Import bookmarked research
• Content Management Platform: Organize research collections
• Content Creation Tools: Generate content from research

3. Content Calendar Creation

To create comprehensive content calendars:

1. Design Calendar Structure

   • Choose calendar view (daily, weekly, monthly)
   • Define calendar categories and themes
   • Plan content mix and balance

2. Populate Calendar

   • Schedule content across platforms
   • Plan content themes and topics
   • Assign content types and formats
   • Set posting times and frequencies

3. Optimize Calendar

   • Ensure consistent posting schedule
   • Balance content types and themes
   • Optimize posting times per platform
   • Plan content series and campaigns

Example User Request: "Create a content calendar for next month"

Integration (discover from project):

• Publishing Platform: Visual calendar interface
• Content Management Platform: Content idea organization
• Analytics Platform: Performance-based scheduling

4. Inspiration-to-Plan Conversion

To convert inspiration into actionable content plans:

1. Collect Inspiration

   • Gather inspiring content from browser extension
   • Organize inspiration by theme or topic
   • Analyze what makes content inspiring

2. Generate Content Ideas

   • Convert inspiration into content ideas
   • Create variations and adaptations
   • Generate original content concepts from inspiration

3. Create Actionable Plans

   • Turn ideas into content plans
   • Schedule content in calendar
   • Prioritize content ideas

Example User Request: "Turn my bookmarked inspiration into a content plan"

Integration (discover from project):

• Browser Extension: Import inspiring content
• Content Management Platform: Organize inspiration and ideas
• Content Creation Tools: Generate content from inspiration
• Publishing Platform: Schedule content from plans

5. Multi-Platform Content Planning

To plan content across multiple platforms:

1. Understand Platform Requirements

   • Review platform-specific requirements (formats, lengths, best practices)
   • Identify platform-specific content types
   • Understand platform audience differences

2. Create Platform-Specific Plans

   • Plan content for each platform (X, LinkedIn, Instagram, TikTok, YouTube)
   • Adapt content for platform requirements
   • Optimize content for platform audiences

3. Coordinate Multi-Platform Strategy

   • Plan content distribution across platforms
   • Coordinate posting schedules
   • Ensure consistent messaging across platforms
   • Optimize content mix per platform

Example User Request: "Help me plan content for X, LinkedIn, and Instagram for next week"

Integration (discover from project):

• Publishing Platform: Multi-platform scheduling
• Content Creation Tools: Platform-specific content generation
• Analytics Platform: Platform performance comparison

Project Context Discovery

Before creating content plans, discover the project's context:

1. Scan Project Documentation:

   • Check .agents/SYSTEM/ARCHITECTURE.md for planning tools
   • Review .agents/SOP/ for content planning processes
   • Look for existing content calendar templates

2. Identify Planning Tools:

   • Scan codebase for calendar/scheduling features
   • Look for content idea management systems
   • Check for research/bookmarking integrations

Content Planning Workflow:

Research/Inspiration → Content Ideas → Content Calendar →
Content Generation → Publishing → Analytics → Optimization

Planning Tools:

• Publishing Platform: Content calendar and scheduling
• Content Management Platform: Content idea organization
• Browser Extension: Research and inspiration collection
• Analytics Platform: Performance-based planning

Platform-Specific Planning:

• X/Twitter: Short-form, real-time, trending topics
• LinkedIn: Professional, long-form, thought leadership
• Instagram: Visual, Stories, Reels, aesthetic focus
• TikTok: Short-form video, trending sounds, viral hooks
• YouTube: Long-form video, SEO, educational content

Best Practices

1. Data-Driven Planning: Base plans on historical performance data
2. Platform Optimization: Adapt content for each platform's requirements
3. Consistency: Maintain consistent posting schedule and brand voice
4. Flexibility: Allow room for trending topics and timely content
5. Balance: Mix content types (educational, entertaining, promotional)

Resources

references/

• content-planning-guide.md: Comprehensive content planning guide
• platform-best-practices.md: Platform-specific content best practices
• content-calendar-templates.md: Content calendar templates and examples

assets/

• weekly-planning-template.md: Template for weekly content planning
• monthly-planning-template.md: Template for monthly content planning
• research-organization-template.md: Template for organizing research
• content-idea-template.md: Template for content ideation