Page Structure Skill
Purpose
Outputs ordered section list for a page type. Structure only.
Input
page_type: landing | service | service-area | article | calculator | thank-you
goal: lead | inform | compare | convert
industry: removals | cleaning | trades | legal | healthcare
Output
sections: [hero, trust-strip, benefits, ...]
primary_conversion_section: final-cta
cta_sections: [hero, benefits, final-cta]
seo_roles: { hero: primary_keyword, faq: long_tail }
structure_verdict: PASS | WARN | FAIL
Invalid Combinations (STOP)
| page_type | goal | Result |
|---|
| thank-you | lead | ❌ STOP |
| calculator | inform | ❌ STOP |
| article | convert | ❌ STOP |
Invalid combination → no output, STOP.
Primary Conversion Section
One section is THE conversion point. All other CTAs support this.
| Page Type | Primary Conversion |
|---|
| landing | final-cta |
| service | final-cta |
| service-area | final-cta |
| article | service-cta |
| calculator | calculator-widget |
| thank-you | upsell |
SEO Responsibility Mapping
| Section | SEO Role |
|---|
| hero | primary_keyword in H1 |
| benefits | secondary_keywords |
| faq | long_tail_questions |
| service-intro | semantic_support |
| area-intro | location_keyword |
Cross-reference: heading-tree skill uses this.
CTA Limits
| Rule | Value |
|---|
| Max total CTAs | 4 |
| Min distance | 2 sections apart |
Over 4 CTAs = WARN. Adjacent CTAs = WARN.
Section Dependencies
| Section | Requires |
|---|
| pricing | benefits |
| how-it-works | solution OR service-intro |
| local-reviews | area-intro |
| related-posts | body |
Missing dependency → WARN.
Conditional Sections
| Section | Condition |
|---|
| calculator | industry == removals |
| pricing-table | industry == cleaning |
| gallery | industry == trades |
| credentials-detail | industry == legal |
| compliance-badges | industry == healthcare |
Section Maps (Summary)
| Page Type | Sections | Viewports |
|---|
| landing | 11-12 | 8-10 |
| service | 11 | 6-8 |
| service-area | 9 | 5-6 |
| article | 8 | varies |
| calculator | 5 | 2-3 |
| thank-you | 5 | 1-2 |
Full section lists → references/section-maps.md
Structure Verdict
structure_verdict: PASS | WARN | FAIL
issues: []
| Condition | Verdict |
|---|
| Invalid page_type + goal | FAIL |
| Missing required section | FAIL |
| Missing dependency | WARN |
| CTA over limit | WARN |
| All rules pass | PASS |
FAIL States
| Condition |
|---|
| Invalid page_type + goal combination |
| Missing hero section |
| Missing footer section |
| No CTA on lead goal page |
WARN States
| Condition |
|---|
| >4 CTA sections |
| Adjacent CTA sections |
| Missing section dependency |
Non-goals
- Does NOT write content
- Does NOT generate components
- Does NOT handle copy
- Does NOT validate content quality
References
Definition of Done