Page CRO Skill
Trigger
Audit any landing/product page for conversion blockers.
Trigger phrases: "audit this page", "conversion audit", "why isn't this converting", "page CRO", "landing page review"
Process
- Load page: Fetch URL and analyse structure, copy, layout, CTAs
- Heuristic evaluation: Check against 40+ conversion principles
- Identify blockers: Categorise as critical, warning, or opportunity
- Benchmark: Compare against industry conversion rates
- Recommend: Specific, prioritised fixes with expected impact
Audit Framework
Above the Fold (most critical)
- Value proposition clear within 5 seconds
- Primary CTA visible without scrolling
- Headline matches visitor intent / ad copy
- No competing CTAs or distractions
Trust Signals
- Social proof present (testimonials, logos, numbers)
- Security indicators (SSL, payment badges)
- Risk reducers (guarantee, free trial, no credit card)
Copy
- Benefit-led, not feature-led
- Specific numbers over vague claims
- Addresses primary objection
- Scannable (subheadings, bullets, short paragraphs)
CTA
- Action-oriented button text (not "Submit")
- Contrasting colour
- Repeated at logical intervals
- Microcopy addresses friction ("No credit card required")
Mobile
- Touch-friendly tap targets (44px+)
- No horizontal scroll
- CTA accessible on mobile viewport
- Images load quickly
Output Format
# CRO Audit: [URL]
## Conversion Score: [X/100]
## Critical (fix today)
1. [Issue] → [Specific fix] — Expected impact: [High]
## Warnings (fix this week)
1. [Issue] → [Specific fix] — Expected impact: [Medium]
## Opportunities (test these)
1. [Opportunity] → [How to test]
## Recommended A/B Tests
1. [Test idea] — [Hypothesis] — [Estimated lift]