B2C UGC Video Formats

15 lofi, TikTok-native video formats for general B2C products. Raw, authentic, easy to produce. No hard CTAs — these work for any consumer product and feel like real people sharing things they genuinely use.

How to Use These Formats

1. Identify the user's goal (product launch, social proof, comparison, lifestyle integration).
2. Select the format below that best matches.
3. Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
4. Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
5. Keep the tone casual, genuine, unscripted. These should feel like someone sharing a real find with their group chat.

Formats

1. Just Got This

Vibe: Immediate reaction to receiving or buying something — raw excitement, no prep.

Structure:

• 0-3s: Holding or unwrapping [PRODUCT], barely contained excitement
• 3-6s: First look — turning it over, examining quality and details
• 6-8s: First use or try — genuine "oh wow" moment
• 8-10s: Looking at camera, nodding — this was a good purchase

Prompt Template:

A person just received [PRODUCT] from [BRAND]. They're holding it for the first time — excitement barely contained. They turn it over, examining the [DETAILS — e.g. build quality, design, packaging]. They use it for the first time — [FIRST USE ACTION]. Genuine impressed reaction. They look at the camera and nod — this was worth it. Unscripted, immediate, real. Living room or kitchen table, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

2. The Desk Companion

Vibe: Product sitting on your desk while you work — it's just always there, part of the setup.

Structure:

• 0-3s: Desk setup shot — keyboard, monitor, and [PRODUCT] sitting naturally in the scene
• 3-6s: Person working, hand casually reaches for [PRODUCT], uses it briefly
• 6-8s: Sets it back down, continues working — seamless, not a disruption
• 8-10s: Wide shot of the desk — [PRODUCT] belongs in this workspace

Prompt Template:

A clean desk setup — keyboard, monitor, and [PRODUCT] from [BRAND] sitting naturally in the scene. A person working, hand casually reaches for [PRODUCT], [BRIEF USE — e.g. takes a sip, checks a reading, adjusts a setting]. Sets it back down without looking, continues working — completely seamless. Wide shot of the desk — [PRODUCT] belongs in this workspace. Home office, natural light, vertical video, desk companion energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

3. The First Touch

Vibe: First time holding/touching the product — genuine tactile discovery, quality check.

Structure:

• 0-3s: [PRODUCT] in packaging or on a surface, hands approaching
• 3-6s: Picking it up for the first time, feeling the weight, the texture, the build
• 6-8s: Turning it over in hands, examining details — impressed nod
• 8-10s: Setting it down with care — first impression locked in, it's quality

Prompt Template:

First-touch discovery of [PRODUCT] from [BRAND]. [PRODUCT] sitting on a surface or in packaging. Hands approach and pick it up for the first time — feeling the weight, the texture, the build quality. Turning it over, examining [DETAILS — e.g. the finish, the hardware, the craftsmanship]. An impressed nod — the build quality is undeniable. Setting it down with care — first impression locked in. Natural light, vertical video, first-touch discovery energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

4. Hack I Found

Vibe: Unexpected way to use the product — "wait, try this."

Structure:

• 0-3s: Holding [PRODUCT], mischievous "I found something" expression
• 3-6s: Demonstrating the unexpected use or hack
• 6-8s: The hack working — satisfying result
• 8-10s: "You're welcome" energy, proud of the discovery

Prompt Template:

Product hack video. A person holding [PRODUCT] from [BRAND] with a "watch this" expression. They demonstrate [UNEXPECTED USE/HACK — e.g. a secondary function, a creative way to use it, a tip that isn't obvious]. The hack works beautifully — satisfying result. They look at the camera with proud, "you're welcome" energy. The product is more versatile than people think. Close-up demonstration, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

5. Honest Pros and Cons

Vibe: Talking to camera, listing what you love and what's mid — full transparency.

Structure:

• 0-3s: "Okay here's my honest take on [PRODUCT]" — holding it up
• 3-6s: Pros — counting on fingers, genuine enthusiasm
• 6-8s: Cons — fair, minor, balanced
• 8-10s: Overall verdict — "pros way outweigh" authentic conclusion

Prompt Template:

Honest pros and cons review. A person holding [PRODUCT] from [BRAND], talking directly to camera. Pros: [PROS — e.g. "the quality is insane," "it does exactly what it says," "the design is clean"]. Cons: [CONS — e.g. "wish it came in black," "took a couple days to ship," "slightly bigger than I expected"]. The cons are real but minor — the pros clearly outweigh. Transparent, trustworthy, balanced. Casual setting, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

6. The One Detail

Vibe: Zeroing in on one specific design detail that makes the product special — the little thing.

Structure:

• 0-3s: [PRODUCT] in frame, camera at normal distance
• 3-6s: Camera pushes in close to one specific detail — a button, a hinge, a finish
• 6-8s: Finger points at or interacts with the detail — "this right here"
• 8-10s: Pull back to full product — but now you can't unsee that detail

Prompt Template:

Design-detail obsession video. [PRODUCT] from [BRAND] in frame at normal distance. Camera pushes in close to [SPECIFIC DETAIL — e.g. a clasp, a button, a hinge, a texture, a finish]. A finger points at or interacts with the detail — "this right here" energy. Pull back to the full product — but now the detail is all you notice. Natural light, vertical video, design-detail obsession energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

7. The Sound It Makes

Vibe: ASMR focus on satisfying product sounds — clicks, zips, pours, snaps.

Structure:

• 0-3s: Close-up of [PRODUCT], anticipation
• 3-6s: The satisfying sound — [CLICK, ZIP, SNAP, POUR, WHIR]
• 6-8s: Repeat from different angle — same satisfying sound
• 8-10s: Final interaction, the sound is the hook

Prompt Template:

ASMR product video focused on the sounds [PRODUCT] from [BRAND] makes. Close-up: [THE SOUND — e.g. the satisfying click of the lid, the zip of the case, the pour of the liquid, the snap of it locking in place]. The camera captures it from multiple angles — the sound is crisp, satisfying, oddly addictive. No talking, just the product's natural sounds. Extreme close-up, quiet room, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

8. Would I Rebuy

Vibe: Holding product after months of use — "here's my verdict after actually living with it."

Structure:

• 0-3s: Holding [PRODUCT] — it has signs of real use (wear, half-empty, etc.)
• 3-6s: Reflecting on months of use — what held up, what they love
• 6-8s: The verdict moment — "would I buy this again?"
• 8-10s: Confident yes (or honest qualification) — genuine conclusion

Prompt Template:

Long-term review. A person holding [PRODUCT] from [BRAND] that's clearly been used — [SIGNS OF USE, e.g. some wear, half-empty, well-loved]. They talk about life with the product over [TIME PERIOD]. "Would I rebuy?" The verdict: [VERDICT — e.g. "absolutely, already have a backup," "yes, but I'd get the larger size next time"]. Genuine, informed by actual use, not first impressions. The trust comes from time with the product. Natural setting, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

9. The Friend Text

Vibe: Talking to camera about texting a friend to recommend this — word-of-mouth moment.

Structure:

• 0-3s: Face to camera, holding [PRODUCT] and phone — "I literally just texted my friend about this"
• 3-6s: Holding product up, explaining what makes it worth recommending
• 6-8s: Gesturing at phone — "she's already ordering one"
• 8-10s: Satisfied expression, holding product — the genuine recommendation

Prompt Template:

Word-of-mouth recommendation video. A person face to camera, holding [PRODUCT] from [BRAND] in one hand and phone in the other — "I literally just texted my friend about this." Holding [PRODUCT] up, explaining what makes it worth recommending — [KEY SELLING POINTS]. Gesturing at phone — "she's already ordering one." Satisfied expression, holding [PRODUCT] — the genuine word-of-mouth moment. [SETTING], natural light, vertical video, recommendation energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

10. Car Review

Vibe: Reviewing the product in your car — popular TikTok setting, casual drive-thru energy.

Structure:

• 0-3s: Sitting in parked car, holding [PRODUCT], car lighting
• 3-6s: Talking through the product — showing it, demonstrating features
• 6-8s: Using it in the car context — it works anywhere
• 8-10s: Casual verdict, tossing it on the passenger seat — approved

Prompt Template:

Car review. A person sitting in their parked car, holding [PRODUCT] from [BRAND]. The car provides natural framing — window light, dashboard visible. They show the product, talk through [KEY FEATURES/IMPRESSIONS]. They use or demonstrate it — [CAR DEMO]. They casually toss it on the passenger seat — it's coming with them. The car setting adds intimacy and authenticity — classic TikTok review energy. Car interior, natural daylight through windows, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

11. The Thing That Fixed

Vibe: "I had this problem, this product fixed it" — simple storytime, genuine.

Structure:

• 0-3s: Describing the problem — relatable frustration, talking to camera
• 3-6s: "Then I found this" — introducing [PRODUCT]
• 6-8s: Showing how it solved the problem — demo or explanation
• 8-10s: Life after the fix — relief, satisfaction, problem gone

Prompt Template:

Problem-solution storytime. A person talking to camera about [PROBLEM — e.g. a daily frustration, something that was broken, an unmet need]. Relatable, genuine frustration. "Then I found [PRODUCT] from [BRAND]." They show how it solved the problem — [SOLUTION DEMO]. The relief is visible. Life is better now, the problem is handled. Simple, effective storytelling. Casual setting, selfie angle, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

12. The Restock Click

Vibe: The moment you rebuy without hesitation — loyalty confirmed, no research needed.

Structure:

• 0-3s: Person holding nearly-empty/well-used [PRODUCT]
• 3-6s: Glancing at it, immediate decision — "yep, reordering"
• 6-8s: Casually tapping on phone to reorder, no browsing, no comparing
• 8-10s: Setting old product down, satisfied nod — loyalty is automatic

Prompt Template:

Rebuy-without-thinking video. A person holding their well-used [PRODUCT] from [BRAND] — [SIGNS OF USE — e.g. nearly empty, well-worn, clearly loved]. Glancing at it with an immediate decision — "yep, getting another." Casually tapping their phone to reorder, no browsing alternatives, no comparing — they know what they want. Setting it down with a satisfied nod — the loyalty is automatic. [SETTING], natural light, vertical video, rebuy-without-thinking energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

13. Gift Guide Energy

Vibe: "If you don't know what to get someone, this" — effortless recommendation.

Structure:

• 0-3s: "If you need a gift for [PERSON TYPE]…" — face to camera
• 3-6s: Holding up [PRODUCT], showing it off — it's a crowd-pleaser
• 6-8s: Quick demo of why it works as a gift — universal appeal
• 8-10s: "Trust me, they'll love it" — confident recommendation

Prompt Template:

Gift guide content. A person talking to camera — "if you need a gift for [PERSON TYPE — e.g. your partner, a friend who has everything, your mom], get them this." They hold up [PRODUCT] from [BRAND], showing it off. Quick demo of why it's a great gift — [GIFT APPEAL, e.g. "it's useful but also looks premium," "everyone who sees it asks about it," "it's the kind of thing you wouldn't buy yourself"]. Confident recommendation energy. Casual setting, holiday or everyday vibe, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

14. The Nightstand Essential

Vibe: Product on the nightstand — the last thing you see at night or first thing in the morning.

Structure:

• 0-3s: Nightstand scene — lamp, book, phone, and [PRODUCT]
• 3-6s: Hand reaches for [PRODUCT], uses it briefly
• 6-8s: Sets it back on the nightstand, it stays within arm's reach
• 8-10s: Settling into bed or getting up — [PRODUCT] is bookending the day

Prompt Template:

Nightstand essential video. A nightstand scene — lamp, book, phone, and [PRODUCT] from [BRAND]. A hand reaches for [PRODUCT], [BRIEF USE — e.g. picks it up, opens it, checks it, uses it]. A moment of use, comfortable and settled. Sets it back on the nightstand within arm's reach. Settling into bed or getting up — [PRODUCT] is bookending the day. Bedroom, warm lamp light, vertical video, nightstand essential energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

15. The Aesthetic

Vibe: Product styled beautifully in its environment — no talking, vibes only.

Structure:

• 0-3s: [PRODUCT] in a beautifully styled setting — morning light, clean surface
• 3-6s: Slow pan or close-up, capturing texture, color, design details
• 6-8s: A hand enters frame, interacts gently — picks it up or adjusts it
• 8-10s: Final hero shot, product looking its best, pure visual vibes

Prompt Template:

Pure aesthetic product video. [PRODUCT] from [BRAND] styled in a beautiful setting — [ENVIRONMENT, e.g. marble countertop with morning light, minimal desk with a plant, cozy bedside table]. Slow pan capturing the details — [DESIGN DETAILS, e.g. texture, color, form factor]. A hand gently enters frame and interacts with the product — picking it up, turning it slightly. Final hero shot. No talking, no text, just vibes. The product speaks for itself visually. Soft, warm lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"