Account Weight (账号权重)

Overview

Account weight is Xiaohongshu's internal authority score for your account - based on consistency, content quality, community compliance, and engagement history - which determines how much the algorithm amplifies your content.

When to Use

Use when:

• Content reach suddenly drops

• Account is shadowbanned or restricted

• Diagnosing performance issues

• Building new account authority

• Recovering from policy violations

Do NOT use when:

• Need content optimization (use content-performance-analysis)

• Checking if content was removed (use violation-handling)

Core Pattern

Before (low weight account):

❌ Inconsistent posting ❌ Low quality content ❌ Community violations ❌ Poor engagement ❌ Algorithm suppresses content

After (high weight account):

✅ Consistent posting schedule ✅ High quality content ✅ Follows all guidelines ✅ Strong engagement ✅ Algorithm boosts content

5 Account Weight Factors:

• Consistency - Regular posting frequency

• Content Quality - Valuable, not spammy

• Compliance - Follows community guidelines

• Engagement - Likes, comments, shares

• Account Age - Longer = more authority (if healthy)

Quick Reference

Factor Impact Improvement Time How to Improve

Consistency High 2-4 weeks Post 3-4x/week regularly

Quality High Immediate Create valuable content

Compliance Critical 1-4 weeks Remove violating content

Engagement Medium Ongoing Engage with audience

Age Low Months Consistent good behavior

Implementation

Step 1: Diagnose Account Weight

Symptoms of low weight:

• Views suddenly drop <100

• Content not shown to followers

• Low or zero explore traffic

• Sudden drop in engagement

• Account feels "shadowbanned"

Check:

• Recent community guideline violations?

• Inconsistent posting recently?

• Content quality drop?

• Mass unfollow event?

Step 2: Fix Consistency Issues

Consistency = #1 factor

Optimal posting:

• 3-4 posts per week minimum

• Spread out (not 5 posts in 1 day)

• Same time slots (establish rhythm)

• Quality over quantity

Recovery timeline: 2-4 weeks of consistent posting.

Step 3: Ensure Compliance

Remove risky content:

• Delete or set to private borderline posts

• Avoid prohibited topics

• Disclose promotional content

• Respect intellectual property

Review guidelines:

• Re-read community-guidelines skill

• Check for copyright issues

• Ensure proper ad disclosures

Step 4: Boost Content Quality

Quality signals:

• Original content (not reposting)

• Value-driven (educational, entertaining)

• High completion rates (for video)

• Good save rates (3%+)

• Positive engagement

Step 5: Rebuild Gradually

Recovery strategy:

• Week 1-2: Post consistently, focus on quality

• Week 3-4: Increase engagement, respond to comments

• Week 5-8: Experiment with viral content

• Monitor: Watch for view count improvements

Common Mistakes

Mistake Fix

Posting too much at once Spread content, 3-4x/week

Low quality content Focus on value, not volume

Ignoring violations Remove problematic content

Impatient Account weight takes weeks to rebuild

Giving up too soon Consistency is key

Real-World Impact

High weight accounts: Content shown to 10K+ even with 1K followers Low weight accounts: Content shown to <200 even with 10K followers

**Key metric: Account weight can make 10-50x difference in reach.

Related Skills:

• REQUIRED: community-guidelines (ensure compliance)

• REQUIRED: data-analytics (monitor weight recovery)

• REQUIRED: algorithm-mechanism (understand how weight affects algorithm)

• content-calendar (maintain consistency)

• violation-handling (recover from violations)