客户生命周期价值 (CLV/LTV)
概述
CLV = 客单价 × 购买频率 × 客户生命周期
计算方法
简单CLV：
CLV = (客单价 × 年购买次数 × 客户年数) - 获客成本
优化CLV：
-
提高客单价
-
增加购买频率
-
延长客户生命周期
关键指标
-
获客成本 (CAC)
-
CLV/CAC比例
-
复购率
-
留存率
优化策略
-
会员体系
-
复购激励
-
交叉销售
-
向上销售
最后提醒：CLV是商业健康的关键指标。优化CLV比单纯追求新客户更有价值。
customer-lifetime-value
CLV = 客单价 × 购买频率 × 客户生命周期
Safety Notice
This listing is imported from skills.sh public index metadata. Review upstream SKILL.md and repository scripts before running.
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Install skill "customer-lifetime-value" with this command: npx skills add vivy-yi/xiaohongshu-skills/vivy-yi-xiaohongshu-skills-customer-lifetime-value
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