User-Generated Content Curator

When to use this skill

• User asks to find customer content

• User needs UGC for marketing

• User wants to curate brand mentions

• User mentions social proof collection

• User needs review aggregation

Workflow

• Define UGC sources

• Set search parameters

• Evaluate content quality

• Request permissions

• Organize and tag content

• Plan distribution

Instructions

Step 1: UGC Source Identification

Source Content Type Discovery Method

Instagram Photos, Reels, Stories Hashtag, mention, tag

TikTok Videos, duets Hashtag, mention

Twitter/X Photos, videos, text Mention, hashtag, keyword

YouTube Videos, shorts Brand search, comments

Reviews Text, photos Product pages, Google, Trustpilot

Identify brand handles, branded hashtags, review platforms, and monitoring keywords.

Step 2: Content Discovery

Search platforms using:

• Branded hashtags (#brandname)

• @mentions and tags

• Product name + review/haul/unboxing

• Location tags (stores, events)

Track discoveries in a log with: date, platform, creator, content type, link, quality, status.

See examples/discovery-templates.md for search queries by platform.

Step 3: Content Quality Assessment

Quality scoring (1-5 each):

• Visual quality (lighting, focus) - 25%

• Brand visibility (product shown) - 20%

• Authenticity (genuine, not staged) - 20%

• Sentiment (positive message) - 15%

• Creator audience size - 10%

• Diversity (unique perspective) - 10%

Quality tiers:

Tier Score Usage

A-tier 4.5-5.0 Hero content, ads, homepage

B-tier 3.5-4.4 Social, product pages, email

C-tier 2.5-3.4 Social carousel, testimonials

Step 4: Permission Requests

Always request permission before using UGC. Send friendly DM or email explaining:

• What content you want to use

• Where it will appear

• Credit you'll provide

• Any perks offered

Track: creator, platform, content, date requested, response, rights granted.

See examples/permission-templates.md for request templates.

Step 5: Content Organization

Tag content by:

• Type: photo, video, review, testimonial

• Product: SKU or category

• Theme: lifestyle, product-focus, results

• Quality: tier-a, tier-b, tier-c

• Rights: social-approved, web-approved, ads-approved

• Status: pending-permission, approved, published

Step 6: Content Formatting

Social reposts: Credit creator, add context, include product link Website: Gallery format, square crops, shoppable if possible Email: Featured customer section with quote

See examples/formatting-templates.md for repost formats.

Step 7: Distribution Planning

Channel UGC Type Frequency

Instagram Feed Photos, videos 2-3x/week

Instagram Stories All types Daily

Email Reviews, quotes Weekly

Website Photos, reviews Monthly refresh

Ads High-quality only Ongoing tests

Product pages Product-specific Ongoing

Step 8: Creator Relationships

Tier Followers Approach

Micro 1K-10K DM, product gifting

Mid 10K-50K Email, collaboration

Macro 50K+ Formal partnership

Nurture relationships: thank publicly, add to VIP list, offer early access.

Step 9: Performance Tracking

Track:

• Total UGC collected vs. permissions secured

• UGC engagement vs. brand content engagement

• Top performing pieces

• Repeat contributors

Output Format

UGC Curation Report: [Brand/Campaign]

Overview

Period: [Date range] Sources monitored: [List] Content discovered: [Count] Content approved: [Count]

Top UGC Finds

[Table with creator, platform, type, score, rights, usage]

Permission Status

• Requested: [#]
• Approved: [#]
• Pending: [#]

Distribution Plan

[Where content will be used]

Recommendations

[Gaps and opportunities]

Validation

Before completing:

• All content sources checked

• Quality scores assigned

• Permissions requested/confirmed

• Content properly tagged

• Usage rights documented

• Distribution plan created

• Creator credits prepared

Error Handling

• No UGC found: Run UGC campaign to generate content; check hashtag adoption.

• Low quality content: Provide customer guidelines; consider incentivized program.

• No permission response: Follow up once; don't use without explicit consent.

• Creator requests removal: Remove immediately; update records.

Resources

• TINT - UGC platform

• Yotpo - Reviews and UGC

• Later - Social scheduling with UGC

• Canva - UGC formatting