Ebook & Lead Magnet Generator

When to use this skill

• User asks to create an ebook

• User needs a lead magnet

• User wants a downloadable guide

• User mentions gated content

• User needs PDF resource structure

Workflow

• Define lead magnet type

• Create content outline

• Write chapter content

• Add design elements

• Create landing page copy

• Build email sequence

Instructions

Step 1: Lead Magnet Type Selection

Type Pages Best For Effort

Checklist 1-3 Quick wins, processes Low

Cheat sheet 1-2 Reference, shortcuts Low

Template 1-5 Workflows, documents Low

Toolkit 3-10 Resource collection Medium

Guide 10-20 How-to, tutorials Medium

Report 15-30 Research, data Medium

Ebook 20-50 Comprehensive topics High

Workbook 15-40 Exercises, worksheets High

Step 2: Ebook Structure

Front Matter (3-5 pages): Cover, title page, about author, table of contents, introduction

Body (15-40 pages): 4-8 chapters covering foundation, core concepts, implementation

Back Matter (2-4 pages): Summary, resources, about company, CTA page

Ebook Length Chapters Pages per Chapter

Short (15-20) 3-4 3-4 pages

Medium (25-35) 5-6 4-5 pages

Long (40-50) 7-8 5-6 pages

Step 3: Chapter Structure

Each chapter includes:

• Opening hook (1-2 paragraphs)

• Key concepts (2-3 sections with examples)

• Callout boxes (pro tips, warnings, checklists)

• Chapter summary with takeaways

• Action step for reader

See examples/content-templates.md for chapter and callout templates.

Step 4: Front & Back Matter

Introduction template: Who this is for, what you'll learn (3 outcomes), how to use the guide, about author/company.

CTA page: Bridge from content to offer, what's included, clear call-to-action with link.

See examples/content-templates.md for full templates.

Step 5: Design Specifications

Provide design brief with: brand colors (hex), fonts, page size, margins, visual style, and recurring element styles (chapter openers, callout boxes, pull quotes).

Step 6: Landing Page Copy

Include: headline, subheadline, hero image, problem statement, "what you'll learn" bullets, "what's inside" chapter list, "who this is for" qualifiers, form, and trust elements.

See examples/promotion-templates.md for landing page structure.

Step 7: Email Sequence

4-email nurture sequence:

• Delivery (immediate): Thank you + download link

• Value add (day 2): Common mistake + tip

• Case study (day 4): Success story related to topic

• Conversion (day 6-7): CTA to next step

See examples/promotion-templates.md for email templates.

Step 8: Quick Lead Magnets

For simpler formats (checklist, cheat sheet), use streamlined templates in examples/quick-templates.md.

Output Format

[Lead Magnet Title]

Overview

Type: [Ebook/Guide/Checklist/etc.] Length: [Page count] Audience: [Target reader] Goal: [Conversion objective]

Table of Contents

[Full TOC with page estimates]

Content

[Front matter, chapters, back matter]

Design Brief

[Specifications for designer]

Landing Page Copy

[Complete landing page content]

Email Sequence

[4-email nurture sequence]

Validation

Before completing:

• Title is compelling and benefit-focused

• Each chapter has clear takeaways

• Callout boxes add value

• CTA is present and clear

• Landing page copy matches content

• Email sequence builds to conversion

• Design specs are complete

Error Handling

• Topic too broad: Narrow to specific outcome or audience segment.

• No clear conversion goal: Define what reader should do next before writing.

• Content too thin: Add case studies, examples, or data.

• Too long for format: Split into series or reduce scope.

• No existing content: Start with outline; use research to fill gaps.

Resources

• Canva - Ebook design templates

• Beacon - Lead magnet creator

• Designrr - Ebook design tool

• ConvertKit - Email sequence automation