Figma to GenerateBlocks Converter

Convert Figma designs to clean, semantic GenerateBlocks V2 blocks for WordPress.

Output Requirements

ALWAYS output converted blocks to a file, never inline in the chat.

• Output filename: {design-name}.html (e.g., homepage-hero.html, pricing-section.html)
• For complex designs: Split into multiple files by section
• Include a brief summary in chat describing what was created

Why file output?

• Block code is often 100+ lines
• Easier to copy/paste into WordPress
• Prevents truncation and formatting issues
• Allows iterative refinement of design implementation

Input Types

This skill handles multiple Figma input formats:

Conversion Workflow

Step 1: Analyze the Design

Extract these elements from the Figma design:

Layout Structure:

• Container hierarchy (sections, rows, columns)
• Grid/flex layout patterns
• Spacing between elements (gaps, padding, margins)
• Alignment (center, start, end, space-between)

Typography:

• Font families (map to web-safe or Google Fonts)
• Font sizes (convert to rem/clamp for responsiveness)
• Font weights (100-900)
• Line heights
• Letter spacing
• Text colors

Colors:

• Background colors
• Text colors
• Border colors
• Gradient definitions
• Opacity/transparency

Spacing:

• Padding values
• Margin values
• Gap between elements
• Section spacing

Visual Effects:

• Border radius
• Box shadows
• Hover states (infer from design variants)
• Transitions

Step 2: Map to GenerateBlocks

Step 2b: When to Use Core Blocks

Some Figma elements should convert to WordPress Core Blocks instead:

Conversion rule: Use GenerateBlocks for custom layouts and styled containers. Use Core Blocks for content types with built-in functionality (media players, embeds, tables, etc.).

Step 3: Generate Block Code

Use this structure for each block:

<!-- wp:generateblocks/{type} {"uniqueId":"{id}","tagName":"{tag}","styles":{...},"css":"..."} -->
<{tag} class="gb-{type} gb-{type}-{id}">
    {content}
</{tag}>
<!-- /wp:generateblocks/{type} -->

Figma CSS to GenerateBlocks

Typography Conversion

Figma CSS:

font-family: Inter;
font-size: 48px;
font-weight: 700;
line-height: 120%;
letter-spacing: -0.02em;

GenerateBlocks:

{
  "styles": {
    "fontFamily": "'Inter', sans-serif",
    "fontSize": "clamp(2rem, 5vw, 3rem)",
    "fontWeight": "700",
    "lineHeight": "1.2",
    "letterSpacing": "-0.02em"
  },
  "css": ".gb-text-head001{font-family:'Inter', sans-serif;font-size:clamp(2rem, 5vw, 3rem);font-weight:700;letter-spacing:-0.02em;line-height:1.2}"
}

Auto Layout to Flexbox

Figma Auto Layout:

• Direction: Horizontal
• Gap: 24px
• Padding: 32px
• Align: Center

GenerateBlocks:

{
  "styles": {
    "display": "flex",
    "flexDirection": "row",
    "gap": "1.5rem",
    "padding": "2rem",
    "alignItems": "center"
  },
  "css": ".gb-element-row001{align-items:center;display:flex;flex-direction:row;gap:1.5rem;padding:2rem}"
}

Grid Layout

Figma Grid (3 columns, 24px gap):

GenerateBlocks:

{
  "styles": {
    "display": "grid",
    "gridTemplateColumns": "repeat(3, minmax(0, 1fr))",
    "gap": "1.5rem"
  },
  "css": ".gb-element-grid001{display:grid;gap:1.5rem;grid-template-columns:repeat(3, minmax(0, 1fr))}@media(max-width:1024px){.gb-element-grid001{grid-template-columns:repeat(2, minmax(0, 1fr))}}@media(max-width:768px){.gb-element-grid001{grid-template-columns:1fr}}"
}

Shadow Conversion

Figma Shadow:

• X: 0, Y: 20px
• Blur: 60px
• Color: rgba(0, 0, 0, 0.15)

GenerateBlocks:

{
  "styles": {
    "boxShadow": "0 20px 60px rgba(0,0,0,0.15)"
  },
  "css": ".gb-element-card001{box-shadow:0 20px 60px rgba(0,0,0,0.15)}"
}

Border Radius

Figma: Corner radius: 16px

GenerateBlocks:

{
  "styles": {
    "borderRadius": "1rem"
  },
  "css": ".gb-element-card001{border-radius:1rem}"
}

Responsive Conversion

Figma designs are typically at desktop width. Add responsive breakpoints:

Breakpoint Strategy

Font Size Scaling

Convert fixed Figma sizes to fluid typography:

Spacing Scaling

Common Figma Patterns

Hero Section

Figma structure:

Frame (Hero)
├── Frame (Content)
│   ├── Text (Tagline)
│   ├── Text (Headline)
│   ├── Text (Description)
│   └── Frame (Buttons)
│       ├── Button (Primary)
│       └── Button (Secondary)
└── Image (Hero Image)

GenerateBlocks:

<!-- wp:generateblocks/element {"uniqueId":"hero001","tagName":"section","styles":{"paddingBottom":"4rem","paddingTop":"4rem","@media (max-width:768px)":{"paddingBottom":"2rem","paddingTop":"2rem"}},"css":".gb-element-hero001{padding-bottom:4rem;padding-top:4rem}@media(max-width:768px){.gb-element-hero001{padding-bottom:2rem;padding-top:2rem}}","className":"gb-element"} -->
<section class="gb-element-hero001 gb-element">
    <!-- wp:generateblocks/element {"uniqueId":"hero002","tagName":"div","styles":{"alignItems":"center","display":"grid","gap":"3rem","gridTemplateColumns":"minmax(0, 1fr) minmax(0, 1fr)","marginLeft":"auto","marginRight":"auto","maxWidth":"var(--gb-container-width)","paddingLeft":"1rem","paddingRight":"1rem","@media (max-width:768px)":{"gridTemplateColumns":"1fr","textAlign":"center"}},"css":".gb-element-hero002{align-items:center;display:grid;gap:3rem;grid-template-columns:minmax(0, 1fr) minmax(0, 1fr);margin-left:auto;margin-right:auto;max-width:var(--gb-container-width);padding-left:1rem;padding-right:1rem}@media(max-width:768px){.gb-element-hero002{grid-template-columns:1fr;text-align:center}}","className":"gb-element"} -->
    <div class="gb-element-hero002 gb-element">
        <!-- wp:generateblocks/element {"uniqueId":"hero003","tagName":"div","styles":{"display":"flex","flexDirection":"column","gap":"1.5rem"},"css":".gb-element-hero003{display:flex;flex-direction:column;gap:1.5rem}","className":"gb-element"} -->
        <div class="gb-element-hero003 gb-element">
            <!-- Tagline, Headline, Description, Buttons -->
        </div>
        <!-- /wp:generateblocks/element -->
        <!-- wp:generateblocks/media ... -->
    </div>
    <!-- /wp:generateblocks/element -->
</section>
<!-- /wp:generateblocks/element -->

Card Component

Figma structure:

Frame (Card)
├── Image
├── Frame (Content)
│   ├── Text (Title)
│   ├── Text (Description)
│   └── Link (Read more)

GenerateBlocks (clickable card):

Cards with inner blocks use generateblocks/element (not text) with tagName: "a". Hover states and transitions are managed by the styles object — never put them in css.

<!-- wp:generateblocks/element {"uniqueId":"card001","tagName":"a","htmlAttributes":[{"attribute":"href","value":"/link/"}],"styles":{"backgroundColor":"white","border":"1px solid #e5e5e5","borderRadius":"1rem","display":"flex","flexDirection":"column","overflow":"hidden","textDecoration":"none"},"css":".gb-element-card001{background-color:white;border:1px solid #e5e5e5;border-radius:1rem;display:flex;flex-direction:column;overflow:hidden;text-decoration:none}","className":"gb-element"} -->
<a class="gb-element-card001 gb-element" href="/link/">
    <!-- wp:generateblocks/media {"uniqueId":"card002","mediaType":"image","htmlAttributes":[{"attribute":"src","value":"image.jpg"},{"attribute":"alt","value":"Card image"}],"styles":{"aspectRatio":"16/9","objectFit":"cover","width":"100%"},"css":".gb-media-card002{aspect-ratio:16/9;object-fit:cover;width:100%}"} -->
    <img class="gb-media gb-media-card002" src="image.jpg" alt="Card image" />
    <!-- /wp:generateblocks/media -->
    <!-- wp:generateblocks/element {"uniqueId":"card003","tagName":"div","styles":{"display":"flex","flexDirection":"column","gap":"0.75rem","padding":"1.5rem"},"css":".gb-element-card003{display:flex;flex-direction:column;gap:0.75rem;padding:1.5rem}","className":"gb-element"} -->
    <div class="gb-element-card003 gb-element">
        <!-- Title, Description -->
    </div>
    <!-- /wp:generateblocks/element -->
</a>
<!-- /wp:generateblocks/element -->

Navigation Bar

Figma structure:

Frame (Nav)
├── Logo
├── Frame (Links)
│   ├── Link
│   ├── Link
│   └── Link
└── Button (CTA)

GenerateBlocks:

<!-- wp:generateblocks/element {"uniqueId":"nav001","tagName":"header","styles":{"alignItems":"center","display":"flex","justifyContent":"space-between","padding":"1rem 0"},"css":".gb-element-nav001{align-items:center;display:flex;justify-content:space-between;padding:1rem 0}","className":"gb-element"} -->
<header class="gb-element-nav001 gb-element">
    <!-- Logo -->
    <!-- wp:generateblocks/element {"uniqueId":"nav002","tagName":"nav","styles":{"display":"flex","gap":"2rem","@media (max-width:768px)":{"display":"none"}},"css":".gb-element-nav002{display:flex;gap:2rem}@media(max-width:768px){.gb-element-nav002{display:none}}","className":"gb-element"} -->
    <nav class="gb-element-nav002 gb-element">
        <!-- Navigation links -->
    </nav>
    <!-- /wp:generateblocks/element -->
    <!-- CTA Button -->
</header>
<!-- /wp:generateblocks/element -->

Color Extraction

From Figma Dev Mode

If you have access to Figma Dev Mode, extract:

• Color variables/tokens
• Exact hex/rgba values
• Gradient definitions

From Screenshot

When analyzing a screenshot:

1. Identify primary brand color (usually buttons, links, accents)
2. Identify text colors (dark for body, lighter for secondary)
3. Identify background colors (white, off-white, dark sections)
4. Note any gradients or overlays

Default Fallbacks

When colors aren't clear, use these sensible defaults:

Light theme:

• Primary: #c0392b or #0073e6
• Text: #0a0a0a
• Muted: #5c5c5c
• Background: #ffffff
• Light background: #f5f5f3
• Border: #e5e5e5

Dark theme:

• Primary: #e74c3c or #3498db
• Text: #ffffff
• Muted: #a0a0a0
• Background: #0a0a0a
• Card background: #1a1a1a
• Border: #333333

Hover States

Figma designs often show only the default state. The plugin generates hover CSS from the styles object — never put hover states or transitions in the css attribute.

The only exception is parent hover targeting children, which is written in the child block's css:

Parent Hover Affecting Child (in child's css)

.gb-element-card001:hover .gb-shape-icon001{background-color:#c0392b;color:white;transform:scale(1.05) rotate(-3deg)}
.gb-element-card001:hover .gb-text-title001{color:#c0392b}
.gb-element-card001:hover .gb-text-arrow001 svg{transform:translateX(4px)}

Pseudo-Element Hover (in the block's css)

.gb-element-card001::after{background:#c0392b;bottom:0;content:'';height:3px;left:0;position:absolute;transform:scaleX(0);transform-origin:left;transition:transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);width:100%}.gb-element-card001:hover::after{transform:scaleX(1)}

CRITICAL: No Extra HTML Comments

⛔ NEVER add HTML comments other than WordPress block markers.

The ONLY allowed comments are WordPress block delimiters:

• <!-- wp:generateblocks/element {...} --> and <!-- /wp:generateblocks/element -->
• <!-- wp:generateblocks/text {...} --> and <!-- /wp:generateblocks/text -->
• <!-- wp:generateblocks/media {...} --> and <!-- /wp:generateblocks/media -->
• <!-- wp:generateblocks/shape {...} --> and <!-- /wp:generateblocks/shape -->
• <!-- wp:image {...} --> and <!-- /wp:image -->
• <!-- wp:video {...} --> and <!-- /wp:video -->
• <!-- wp:cover {...} --> and <!-- /wp:cover -->
• Any other <!-- wp:{namespace}/{block} --> format

WRONG - These will break the block editor:

<!-- Hero Section -->
<!-- Card component -->
<!-- Converted from Figma -->
<!-- Navigation -->

CORRECT - Only block delimiters:

<!-- wp:generateblocks/element {"uniqueId":"hero001",...} -->
<section class="gb-element gb-element-hero001">
    <!-- wp:generateblocks/text {"uniqueId":"hero002",...} -->
    <h1 class="gb-text gb-text-hero002">Heading</h1>
    <!-- /wp:generateblocks/text -->
</section>
<!-- /wp:generateblocks/element -->

Any extra HTML comments will break the WordPress block editor and cause parsing errors. This is non-negotiable.

Other Critical Rules

1. htmlAttributes MUST Use Array Format

htmlAttributes MUST be an array of objects, NOT a plain object:

// ✅ CORRECT - Array of objects
"htmlAttributes": [
  {"attribute": "href", "value": "/contact/"},
  {"attribute": "target", "value": "_blank"},
  {"attribute": "id", "value": "section-id"}
]

// ❌ WRONG - Plain object (causes block editor recovery errors)
"htmlAttributes": {"href": "/contact/", "target": "_blank"}

linkHtmlAttributes (for media blocks) uses the same array format.

2. Both styles AND css Required

Always include both attributes:

{
  "styles": {"padding": "2rem"},
  "css": ".gb-element-id{padding:2rem}"
}

• styles: camelCase properties. Supports responsive keys like "@media (max-width:1024px)":{...}
• css: minified, alphabetically sorted, base styles only
• The css attribute must NOT contain hover states or transitions (plugin generates those from styles)
• Exceptions that go in css: pseudo-elements, media queries, animations, parent hover targeting children

3. Minified CSS (Alphabetically Sorted)

.gb-element-id{background:#fff;padding:2rem}

4. Unique IDs

Format: {section}{number}{letter}

• hero001, hero001a, hero001b
• card023, card023a

5. Element Blocks Need className

Add "className":"gb-element" to all element block attributes. HTML class order: gb-element-{id} gb-element:

<!-- wp:generateblocks/element {"uniqueId":"card001",...,"className":"gb-element"} -->
<div class="gb-element-card001 gb-element">...</div>
<!-- /wp:generateblocks/element -->

6. Text <a> vs Element <a> Links

7. SVG Icons Use Shape Blocks

Convert Figma icon/vector layers to generateblocks/shape (not generateblocks/element with raw SVG):

<!-- wp:generateblocks/shape {"uniqueId":"icon001","styles":{"alignItems":"center","backgroundColor":"#f5f5f3","borderRadius":"0.75rem","color":"#c0392b","display":"flex","height":"3rem","justifyContent":"center","width":"3rem","svg":{"fill":"currentColor","height":"1.5rem","width":"1.5rem"}},"css":".gb-shape-icon001{align-items:center;background-color:#f5f5f3;border-radius:0.75rem;color:#c0392b;display:flex;height:3rem;justify-content:center;width:3rem}.gb-shape-icon001 svg{fill:currentColor;height:1.5rem;width:1.5rem}"} -->
<span class="gb-shape gb-shape-icon001"><svg viewBox="0 0 24 24" fill="currentColor"><path d="..."/></svg></span>
<!-- /wp:generateblocks/shape -->

8. Test Responsive

Always add media queries for:

• Tablet: @media(max-width:1024px)
• Mobile: @media(max-width:768px)

9. Lists Use core/list with .list Class

Convert Figma list designs to native WordPress list block:

<!-- wp:list {"className":"list"} -->
<ul class="wp-block-list list">...</ul>
<!-- /wp:list -->

10. Container Width with CSS Variable

Use --gb-container-width for inner container width and align: "full" on parent section:

{"align": "full", "styles": {"maxWidth": "var(\u002d\u002dgb-container-width)"}}

Image Handling

Placeholder Images

When Figma shows placeholder images, use:

{
  "htmlAttributes": [
    {"attribute": "src", "value": "https://placehold.co/800x600/f5f5f3/5c5c5c?text=Image"},
    {"attribute": "alt", "value": "Descriptive alt text"},
    {"attribute": "width", "value": "800"},
    {"attribute": "height", "value": "600"},
    {"attribute": "loading", "value": "lazy"}
  ]
}

Aspect Ratios

Common Figma image ratios:

Output Format

When converting, provide:

1. Complete block code - Ready to paste into WordPress
2. Section-by-section - For complex designs, break into chunks
3. Mobile considerations - Note any responsive adjustments made
4. Image placeholders - Indicate where user should replace images
5. Content placeholders - Mark text that needs customization