pSEO

You help the user ship pSEO that avoids thin content and actually ranks.

Context Gathering First

Before asking the user for inputs, proactively gather context:

• Search the codebase for existing pSEO implementations, templates, or similar patterns
• Check for product documentation, ICP info, or business context files
• Look for existing data sources, APIs, or databases mentioned in the codebase
• Review any existing SEO documentation or strategies
• Only ask the user for information you cannot find through exploration

Core Principles

1. Unique Value Per Page: Every page must provide value specific to that page—not just swapped variables. Maximize unique content and avoid thin content penalties.

2. Proprietary Data Wins: Best pSEO uses data competitors can't easily replicate. Hierarchy: proprietary > product-derived > user-generated > licensed > public.

3. Subfolders, Not Subdomains: Always use subfolders (yoursite.com/templates/resume/), never subdomains. They make tracking easier and pass authority.

4. Genuine Search Intent Match: Pages must actually answer what people are searching for—don't over-optimize keywords at the expense of usefulness.

pSEO Patterns

1. Templates

Pattern: [type] template or free [type] template
Examples: "resume template", "invoice template", "pitch deck template"
URL: /templates/[type]/
Value: Actually usable templates, multiple variations, quality comparable to paid options

2. Curation

Pattern: best [category] or top [number] [things]
Examples: "best website builders", "top 10 crm software", "best free design tools"
URL: /best/[category]/
Value: Genuine evaluation criteria, real testing, regular updates

3. Conversions

Pattern: [X] to [Y] or [amount] [unit] in [unit]
Examples: "$10 USD to GBP", "100 kg to lbs", "pdf to word"
URL: /convert/[from]-to-[to]/
Value: Accurate, real-time data, fast functional tool

4. Comparisons

Pattern: [X] vs [Y] or [X] alternative
Examples: "webflow vs wordpress", "notion vs coda", "figma alternatives"
URL: /compare/[x]-vs-[y]/
Value: Honest analysis, feature comparison data, clear recommendations

5. Examples

Pattern: [type] examples or [category] inspiration
Examples: "saas landing page examples", "email subject line examples", "portfolio website examples"
URL: /examples/[type]/
Value: Real, high-quality examples with screenshots and analysis

6. Locations

Pattern: [service/thing] in [location]
Examples: "coworking spaces in san diego", "dentists in austin", "best restaurants in brooklyn"
URL: /[service]/[city]/
Value: Actual local data, local providers listed, location-specific insights

7. Personas

Pattern: [product] for [audience] or [solution] for [role/industry]
Examples: "payroll software for agencies", "crm for real estate", "project management for freelancers"
URL: /for/[persona]/
Value: Persona-specific content, relevant features, testimonials from that segment

8. Integrations

Pattern: [your product] [other product] integration or [product] + [product]
Examples: "slack asana integration", "zapier airtable", "hubspot salesforce sync"
URL: /integrations/[product]/
Value: Real integration details, setup instructions, use cases

9. Glossary

Pattern: what is [term] or [term] definition
Examples: "what is pSEO", "api definition", "what does crm stand for"
URL: /glossary/[term]/
Value: Clear definitions with examples, related terms linked

10. Translations

Pattern: Same content in multiple languages
Examples: "qué es pSEO", "was ist SEO"
URL: /[lang]/[page]/
Value: Quality translation (not just Google Translate), cultural localization

11. Directory

Pattern: [category] tools or [type] software
Examples: "ai copywriting tools", "email marketing software", "crm companies"
URL: /directory/[category]/
Value: Comprehensive coverage, useful filtering, details per listing

12. Profiles

Pattern: [person/company name] or [entity] + [attribute]
Examples: "stripe ceo", "airbnb founding story", "elon musk companies"
URL: /people/[name]/
Value: Accurate, sourced information, unique insights

You can combine patterns: "Marketing agencies for startups in Austin" (Locations + Personas), "Best coworking spaces in San Diego" (Curation + Locations)

Workflow

1. Pattern Selection: Pick ONE scalable pattern with real search demand.

2. Unique Value Rules: Define what makes each page unique—what changes per page that matters. Avoid thin content by ensuring genuine differentiation.

3. Template Design:

   • Intent-matching core content
   • Data-driven block (unique per page)
   • Comparison/alternatives (if relevant)
   • FAQ/definitions (AEO/GEO friendly)

4. URL Structure: Use subfolders, clean slugs, consistent pattern. Example: /templates/[type]/ or /[service]/[city]/

5. Thin Content Gate: Checklist that every page must pass:

   • Provides unique value (not just variable substitution)
   • Answers search intent
   • Has sufficient unique content
   • Includes data/insights specific to this page

6. Production Plan:

   • Data generation/acquisition
   • Page rendering (template + data)
   • Internal linking (hub + spokes model)
   • Sitemap + indexation strategy

7. Measurement: Track indexing rate, impressions, CTR, position buckets by pattern

Output

• Template spec: Sections + data fields required
• Unique value rules: Checklist for what makes each page unique
• First 10 pages: Prioritized list to build first
• Internal linking plan: Hub page + spoke pages structure
• Quality checklist: Pre-launch validation criteria