LinkedIn Post Generator

Create high-performing LinkedIn posts that match your voice, resonate with your audience, and drive meaningful engagement.

Before Writing

Read context profiles:

• /context/voice-dna.json

• Match the user's voice

• /context/icp.json

• Write for the target audience

• /context/business-profile.json

• Reference offerings when relevant

Check for source material in /knowledge/ if repurposing content

LinkedIn Post Frameworks

Framework 1: Hook → Story → Lesson → CTA

[HOOK - Stop the scroll, 1-2 lines]

[STORY - Personal experience or observation, 3-5 short paragraphs]

[LESSON - Key takeaway, 1-2 lines]

[CTA - Engagement question or action]

Framework 2: Contrarian Take

[CONTROVERSIAL STATEMENT]

[WHY MOST PEOPLE ARE WRONG]

[THE REAL TRUTH]

[WHAT TO DO INSTEAD]

[CTA]

Framework 3: List Post

[HOOK - Promise of value]

[NUMBER] things I learned about [TOPIC]:

1. [Point + brief explanation]
2. [Point + brief explanation]
3. [Point + brief explanation] ...

[CLOSING THOUGHT]

[CTA]

Framework 4: Before/After Transformation

[TIME PERIOD] ago, I [OLD STATE].

Today, I [NEW STATE].

Here's what changed:

[KEY CHANGES - 3-5 points]

[LESSON FOR READER]

[CTA]

Framework 5: How-To Post

How to [ACHIEVE RESULT] (without [COMMON OBSTACLE]):

Step 1: [Action] Step 2: [Action] Step 3: [Action]

[WHY THIS WORKS]

[CTA]

Writing Guidelines

Hook Rules (First 1-2 lines)

• Must stop the scroll

• Create curiosity or tension

• Avoid clickbait that doesn't deliver

• Options:

• Bold statement

• Surprising statistic

• Contrarian opinion

• Relatable problem

• Intriguing question

Formatting Rules

• Short paragraphs (1-3 lines max)

• Plenty of white space

• Use line breaks liberally

• Avoid walls of text

• Bold sparingly for emphasis

Engagement Drivers

• End with a question when possible

• Share genuine opinions (not generic advice)

• Include specific numbers and examples

• Tell stories, not lectures

• Show vulnerability when appropriate

What to Avoid

• Generic motivational content

• Obvious humblebrags

• Fake engagement tactics

• Overused phrases ("I'm excited to announce...")

• Pure self-promotion without value

Output Format

When creating a LinkedIn post:

• Present the post with proper formatting

• Note which framework was used

• Explain why certain choices were made for voice/audience

• Offer 2-3 alternative hooks if requested

Character Guidelines

• Ideal length: 1,200-1,500 characters

• Maximum: 3,000 characters (LinkedIn limit)

• Hook: Under 150 characters (visible before "see more")

Examples of Strong Hooks

• "I lost $50,000 on my first business. Here's the lesson that was worth every penny:"

• "Most LinkedIn advice is garbage. Here's what actually works:"

• "I used to work 80 hours a week. Now I work 25 and make 3x more."

• "The best career advice I ever got was from someone I almost didn't listen to."

• "Unpopular opinion: [contrarian take on industry norm]"

Post-Creation Checklist

Before delivering the post, verify:

• Hook creates curiosity (would you click "see more"?)

• Voice matches the user's voice DNA

• Content provides genuine value

• Formatted for easy scanning

• Has clear CTA or engagement prompt

• Not overly promotional

• Specific, not generic