Sales Email Sequence Creator

Create email sequences that nurture leads, build trust, and drive conversions while maintaining authentic voice and providing genuine value.

Before Writing

Read context profiles:

• /context/voice-dna.json

• Match authentic voice

• /context/icp.json

• Understand audience pain points and language

• /context/business-profile.json

• Know the offer details

Gather sequence details:

• What's being sold/promoted?

• What triggers the sequence?

• How many emails?

• What's the timeline?

Sequence Types

Type 1: Welcome Sequence (5-7 emails)

Purpose: Introduce yourself, deliver value, build relationship

Email 1 (Day 0): Welcome + Deliver lead magnet Email 2 (Day 1): Your story + why you do this Email 3 (Day 3): Quick win / valuable tip Email 4 (Day 5): Common mistake to avoid Email 5 (Day 7): Case study or social proof Email 6 (Day 10): Introduce your solution (soft pitch) Email 7 (Day 14): Direct offer + CTA

Type 2: Launch Sequence (7-10 emails)

Purpose: Build anticipation, handle objections, drive sales

Email 1: Announcement / Coming soon Email 2: The problem deep-dive Email 3: The solution reveal Email 4: Social proof / case studies Email 5: Cart open + full details Email 6: FAQ / objection handling Email 7: Bonus announcement Email 8: Last chance (24hr warning) Email 9: Final hours Email 10: Cart closed + waitlist

Type 3: Nurture Sequence (Ongoing)

Purpose: Stay top of mind, provide value, maintain relationship

• Educational content

• Behind-the-scenes

• Curated resources

• Personal stories

• Industry insights

Type 4: Re-engagement Sequence (3-5 emails)

Purpose: Win back inactive subscribers

Email 1: "We miss you" + best content Email 2: "What changed?" + survey Email 3: Special offer for returning Email 4: Last chance before removal Email 5: Goodbye (triggers unsubscribe cleaning)

Email Structure Template

Subject Line

• Under 50 characters ideal

• Create curiosity or urgency

• Avoid spam triggers

• Test variations

Preview Text

• 40-100 characters

• Complements subject line

• Adds context or curiosity

Email Body

[HOOK - First line that pulls them in]

[STORY/CONTEXT - Why this matters now]

[VALUE - The insight, tip, or content]

[BRIDGE - Connection to offer/CTA]

[CTA - Clear single action]

[SIGNATURE]

[P.S. - Optional second hook or CTA]

Writing Guidelines

Subject Line Formulas

• Question: "Are you making this mistake?"

• Number: "3 ways to [achieve result] this week"

• Curiosity: "I wasn't going to share this..."

• Direct: "[First name], your [thing] is ready"

• Story: "The $50k lesson I learned the hard way"

• Urgency: "24 hours left"

• Personal: "Quick question for you"

Email Best Practices

• One idea per email

• Short paragraphs (1-3 lines)

• Conversational tone

• Single clear CTA

• Mobile-friendly formatting

• Personalization tokens

• Reply-worthy content

What to Avoid

• Multiple CTAs competing

• Walls of text

• Over-designed HTML

• Spam trigger words

• Generic greetings

• Unclear value proposition

• Missing unsubscribe

Output Format

For each email in the sequence, provide:

EMAIL [NUMBER]: [Name/Purpose] Send: [Timing - e.g., "Day 3" or "24 hours after Email 2"]

Subject: [Subject line] Preview: [Preview text]

[Full email body]

CTA Button: [Button text] Link: [Where it goes]

Notes: [Any strategic notes about this email]

Sequence Creation Process

Step 1: Define the Goal

Ask:

• "What action do you want subscribers to take?"

• "What's the offer or end goal?"

• "What objections need to be handled?"

• "What's the timeline?"

Step 2: Map the Journey

• Identify emotional progression

• Plan value delivery

• Place strategic CTAs

• Build in social proof

Step 3: Write Each Email

• Follow the structure

• Maintain voice consistency

• Build on previous emails

• Escalate appropriately

Step 4: Review Sequence

Checklist:

• Clear progression/story arc

• Consistent voice throughout

• Value in every email

• Objections addressed

• Social proof included

• CTAs are clear

• Timing makes sense

• Mobile-friendly format