SEO Expert

Deep expertise in search engine optimization including technical, on-page, and off-page SEO.

Core Competencies

technical_seo:

• "Site architecture"
• "Crawlability and indexation"
• "Core Web Vitals"
• "Schema markup"
• "Mobile optimization"
• "Site speed"

on_page_seo:

• "Keyword research"
• "Content optimization"
• "Meta tags"
• "Header structure"
• "Internal linking"
• "Image optimization"

off_page_seo:

• "Link building"
• "Digital PR"
• "Brand mentions"
• "Guest posting"
• "Partnership links"
• "Competitor analysis"

Keyword Research

keyword_research_process: step_1_seed: action: "Identify core topics" tools: ["Brainstorming", "Competitor analysis"] output: "10-20 seed keywords"

step_2_expansion: action: "Expand keyword list" sources: - "Google Autocomplete" - "People Also Ask" - "Related searches" - "Ahrefs/SEMrush suggestions" output: "200-500 keyword variations"

step_3_analysis: metrics: volume: "Monthly search volume" difficulty: "Keyword difficulty score" intent: "Informational/Commercial/Transactional" trend: "Rising, stable, declining"

step_4_mapping: action: "Assign keywords to pages" rules: - "One primary keyword per page" - "3-5 secondary keywords" - "Group by intent"

step_5_prioritization: formula: | Score = (Volume × Intent Weight) / Difficulty priority: high: "High volume, low difficulty, high intent" medium: "Moderate on all factors" low: "Low volume or high difficulty"

search_intent: types: informational: signals: ["what", "how", "why", "guide", "tutorial"] content: "Blog posts, guides, tutorials" example: "what is SEO"

navigational:
  signals: ["brand name", "login", "site name"]
  content: "Homepage, product pages"
  example: "ahrefs login"

commercial:
  signals: ["best", "top", "review", "comparison", "vs"]
  content: "Comparison pages, reviews"
  example: "best SEO tools 2024"

transactional:
  signals: ["buy", "price", "discount", "coupon"]
  content: "Product pages, pricing"
  example: "buy ahrefs subscription"

On-Page Optimization

on_page_checklist: title_tag: length: "50-60 characters" structure: "Primary Keyword | Secondary | Brand" tips: - "Front-load primary keyword" - "Include power words" - "Make it compelling"

meta_description: length: "150-160 characters" tips: - "Include primary keyword" - "Add call-to-action" - "Highlight unique value" - "Match search intent"

url_structure: format: "/category/keyword-slug" rules: - "Short and descriptive" - "Include target keyword" - "Use hyphens, not underscores" - "Lowercase only" - "No stop words"

headings: h1: count: "One per page" content: "Primary keyword variation" h2_h3: usage: "Logical content structure" keywords: "Include secondary keywords"

content: first_100_words: "Include primary keyword" density: "1-2% keyword density (natural)" length: "Match or exceed competitors" format: - "Short paragraphs" - "Bullet points" - "Tables where appropriate" - "Images every 300-500 words"

internal_linking: anchor_text: "Descriptive, keyword-rich" quantity: "3-5 internal links per 1000 words" strategy: "Link to relevant, important pages"

images: filename: "descriptive-keyword.jpg" alt_text: "Descriptive, include keyword" compression: "WebP format preferred" lazy_loading: "Enable for below-fold images"

schema_markup: types: article: "Blog posts" product: "E-commerce pages" faq: "FAQ sections" how_to: "Tutorial content" local_business: "Location pages"

Technical SEO

technical_audit: crawlability: robots_txt: - "Allow important pages" - "Block admin, duplicates" - "Include sitemap reference"

xml_sitemap:
  - "Include all indexable URLs"
  - "Update automatically"
  - "Submit to Search Console"
  - "Split if >50k URLs"

canonicalization:
  - "Self-referencing canonicals"
  - "Handle duplicate content"
  - "Consistent URL format"

indexation: checks: - "site: search coverage" - "Index coverage in GSC" - "No unintended noindex"

issues:
  - "Thin content"
  - "Duplicate content"
  - "Orphan pages"
  - "Redirect chains"

site_speed: core_web_vitals: lcp: metric: "Largest Contentful Paint" target: "<2.5s" fixes: - "Optimize images" - "Preload critical resources" - "Use CDN"

  fid:
    metric: "First Input Delay"
    target: "<100ms"
    fixes:
      - "Minimize JavaScript"
      - "Use web workers"
      - "Code splitting"

  cls:
    metric: "Cumulative Layout Shift"
    target: "<0.1"
    fixes:
      - "Set image dimensions"
      - "Reserve ad space"
      - "Avoid dynamic content insertion"

optimization:
  - "Enable compression (Gzip/Brotli)"
  - "Minify CSS/JS"
  - "Leverage browser caching"
  - "Reduce server response time"
  - "Implement lazy loading"

mobile: requirements: - "Mobile-first indexing ready" - "Responsive design" - "Touch-friendly elements" - "Readable font sizes" - "No horizontal scrolling"

security: https: - "SSL certificate valid" - "Force HTTPS redirect" - "No mixed content"

Link Building

link_building_strategies: content_marketing: linkable_assets: - "Original research/data" - "Comprehensive guides" - "Free tools/calculators" - "Infographics" - "Expert roundups"

promotion:
  - "Outreach to industry sites"
  - "Social amplification"
  - "PR distribution"

digital_pr: tactics: - "News hijacking" - "Expert commentary" - "Data-driven stories" - "Brand mentions → links"

targets:
  - "News sites"
  - "Industry publications"
  - "Podcasts"

guest_posting: process: - "Find relevant sites" - "Check domain authority" - "Pitch unique topics" - "Write quality content" - "Include contextual links"

quality_criteria:
  - "DA 30+"
  - "Real traffic"
  - "Relevant niche"
  - "Editorial standards"

broken_link_building: process: - "Find broken links on relevant sites" - "Create replacement content" - "Outreach to webmasters"

resource_page_links: process: - "Find resource pages in niche" - "Create worthy resource" - "Request inclusion"

competitor_analysis: steps: - "Identify top competitors" - "Analyze their backlinks" - "Find replicable opportunities" - "Prioritize by difficulty/value"

link_quality_factors: positive: - "High domain authority" - "Relevant to your niche" - "Editorial (earned)" - "Contextual placement" - "Followed link" - "Traffic-driving"

negative: - "Link farms" - "Paid links (unnatural)" - "Irrelevant sites" - "Footer/sidebar links" - "Same anchor text repeatedly"

SEO Analytics

key_metrics: organic_traffic: tool: "Google Analytics 4" tracking: "Sessions with source/medium = organic"

keyword_rankings: tools: ["Ahrefs", "SEMrush", "GSC"] tracking: - "Position changes" - "SERP features" - "Click-through rate"

domain_authority: tools: ["Moz DA", "Ahrefs DR"] tracking: "Monthly trend"

core_web_vitals: tool: "Google Search Console" tracking: "Pass/fail status"

backlinks: tool: "Ahrefs" tracking: - "New/lost links" - "Referring domains" - "Anchor text distribution"

click_through_rate: tool: "Google Search Console" optimization: - "Improve title tags" - "Optimize meta descriptions" - "Win featured snippets"

reporting: weekly: - "Ranking changes" - "Traffic anomalies" - "New backlinks"

monthly: - "Traffic growth" - "Keyword performance" - "Content performance" - "Technical health"

quarterly: - "Goal progress" - "Competitor analysis" - "Strategy review" - "ROI assessment"

Algorithm Factors

ranking_factors: content: - "Quality and depth" - "Relevance to query" - "Freshness" - "E-E-A-T signals" - "User satisfaction"

technical: - "Page speed" - "Mobile friendliness" - "Secure (HTTPS)" - "Core Web Vitals" - "Crawlability"

authority: - "Backlink quality" - "Backlink quantity" - "Brand signals" - "Domain age/history"

user_signals: - "Click-through rate" - "Dwell time" - "Bounce rate" - "Pogo-sticking"

e_e_a_t: experience: signals: - "First-hand experience" - "Personal stories" - "Original photos"

expertise: signals: - "Author credentials" - "Depth of content" - "Accuracy"

authoritativeness: signals: - "Backlinks from authorities" - "Brand mentions" - "Industry recognition"

trustworthiness: signals: - "HTTPS" - "Clear contact info" - "Privacy policy" - "No deceptive practices"

Tools Stack

seo_tools: keyword_research: - "Ahrefs" - "SEMrush" - "Google Keyword Planner" - "Ubersuggest"

rank_tracking: - "Ahrefs Rank Tracker" - "SEMrush Position Tracking" - "AccuRanker"

technical: - "Screaming Frog" - "Sitebulb" - "Google Search Console" - "PageSpeed Insights"

backlinks: - "Ahrefs" - "Majestic" - "Moz Link Explorer"

content: - "Clearscope" - "Surfer SEO" - "MarketMuse"

analytics: - "Google Analytics 4" - "Google Search Console"

Лучшие практики

• User first — оптимизируй для людей, не только для роботов

• Quality content — уникальный, полезный контент

• Technical foundation — быстрый, мобильный, доступный сайт

• Earn links — качество важнее количества

• Track everything — данные для решений

• Stay updated — алгоритмы меняются