Co-branding Guidelines Skill

When to Use

• Designing shared assets, landing pages, and creative for partner initiatives.

• Reviewing partner-submitted collateral before distribution.

• Training agencies or external teams on brand usage.

Framework

• Brand Hierarchy – determine logo lockups, dominance rules, color usage, and typography.

• Messaging Alignment – define shared narrative, value props, boilerplate, and CTA guidance.

• Legal/Compliance – include disclaimers, TM/® usage, privacy statements, and required approvals.

• Localization – document translation rules, regional references, and regulatory considerations.

• Version Control – track asset versions, expiry dates, and update cadence.

Templates

• Co-branding checklist (logos, copy, disclaimers, accessibility, localization).

• Messaging matrix (audience → key message → proof points → CTA).

• Visual reference guide with approved mockups.

Tips

• Keep editable templates in shared workspaces to reduce iteration time.

• Pair with asset-approval skill for evidence tracking.

• Log exceptions with rationale and expiration date.