Analytics Instrumentation Standards Skill

When to Use

• Planning event tracking for product, marketing, or revenue analytics.

• Auditing existing tracking plans before model refreshes.

• Coordinating engineering, product, and RevOps on data contracts.

Framework

• Event Naming & Structure – action-oriented names, consistent casing, required properties.

• Identity Management – user/account IDs, anonymous IDs, device IDs, cross-system mapping.

• Consent & Privacy – capture consent status, honor suppression, regional storage rules.

• Versioning – change logs, backward compatibility, deprecation timelines.

• Observability – sampling dashboards, schema change alerts, volume anomaly detection.

Templates

• Tracking plan sheet (event, description, properties, source, owner, status).

• Data contract checklist (fields, types, validation rules, SLA).

• Observability runbook (metrics, thresholds, notification channels).

Tips

• Pair each event with QA instructions and sample payloads.

• Store tracking plans in version control to align with code releases.

• Review instrumentation quarterly with stakeholders.