Market Signal Tracker Skill

When to Use

• Monitoring competitor launches, pricing moves, org shifts, funding, or partner announcements.

• Tracking analyst coverage, customer chatter, or social sentiment around competitors.

• Ensuring signals route to the right owners with context and deadlines.

Framework

• Signal Intake – capture source, timestamp, competitor, category (product, pricing, GTM, talent, regulation).

• Severity & Confidence – rate potential impact, confidence level, and affected product/segment.

• Routing – assign owners (product, enablement, comms, exec) with SLA + follow-up notes.

• Action Status – track planned/active/completed actions linked to each signal.

• Reporting – weekly digest summarizing net-new signals, escalations, and outstanding actions.

Templates

• Signal log spreadsheet or Notion database with views by competitor/category.

• Weekly digest template with highlights, escalations, and recommended actions.

• Action tracker with owner, due date, and dependency fields.

Tips

• Automate ingestion by connecting RSS, alerts, and social monitoring; maintain manual overrides for high-sensitivity items.

• Keep a rolling 90-day archive to reference trends and repeat patterns.

• Pair with analyze-competitive-landscape and run-win-loss-program for holistic perspective.