Media Database Operations Skill

When to Use

• Building pitch lists for launches or thought-leadership campaigns.

• Cleaning and deduping media contacts after staffing changes.

• Tracking interactions, responses, and embargo agreements.

Framework

• Research – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.

• Segmentation – categorize by beat, outlet tier, region, relationship status, preferred format.

• Compliance – store consent notes, GDPR considerations, embargo agreements, NDAs.

• Maintenance – monthly hygiene (bounces, role changes, new publications).

• Insights – log interactions to inform future pitches and avoid over-contacting.

Templates

• Media list CSV schema.

• Outreach CRM board (status, last touch, next step).

• Consent/embargo tracking sheet.

Tips

• Keep tags consistent so filters work across launches.

• Track social handles for quick DM coordination during crises.

• Note journalist preferences (format, lead time, exclusives) to personalize outreach.