Platform Frameworks Skill

When to Use

• Planning multi-channel campaigns requiring platform-specific nuances.

• Reviewing calendars to ensure each post follows best practices.

• Coaching contributors unfamiliar with a platform's culture or specs.

Framework

Platform Cadence & Formats

Platform Cadence Format Tips CTA Guidance

LinkedIn 3-5x/week Lead with insight, use whitespace, add doc carousel Invite comments + resource download

X (Twitter) Daily Hooks < 50 chars, thread sequencing, emoji sparingly Ask for RT/quote or drive to thread

TikTok/Reels 3-4x/week Hook in 2s, captions, native text, trending audio Soft CTA spoken + on-screen

Instagram 4-5x/week Carousel storytelling, Reels for reach, alt text DM or link-in-bio prompts

Publishing Checklist

• ✅ Dimensions + aspect ratios correct.

• ✅ Hook formula applied (stat + POV, question, contrarian take).

• ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).

• ✅ Accessibility: captions, alt text, color contrast.

• ✅ Native scheduling tools or approved third-party scheduler used.

Templates

• Hook bank by platform

• CTA formulas (conversation, traffic, conversion)

• Asset spec sheet (dimensions, length, safe zones)

Tips

• Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.

• Refresh cadence guidance quarterly based on performance data and inventory.

• Pair platform calendars with campaign briefs so creative intent is clear to contributors.

• Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.