signal-scoring

Signal Scoring Blueprint Skill

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Install skill "signal-scoring" with this command: npx skills add gtmagents/gtm-agents/gtmagents-gtm-agents-signal-scoring

Signal Scoring Blueprint Skill

When to Use

  • Designing or revising multi-source signal scoring models.

  • Auditing why certain accounts jump tiers or stay suppressed.

  • Communicating scoring logic to RevOps, sales, and compliance stakeholders.

Framework

  • Source Inventory – list each signal type, freshness cadence, coverage %, and reliability.

  • Weighting Model – assign base weights, adjust for persona relevance, and define topic multipliers.

  • Decay Curves – set time-based decay (hours/days/weeks) per signal category with thresholds for expiration.

  • Thresholds & Tiers – document what scores map to activation tiers, nurture status, or executive escalation.

  • Governance – outline ownership, review cadence, and change management triggers.

Templates

  • Scoring worksheet (source, weight, decay, threshold, notes).

  • Tier definition matrix with recommended plays.

  • Change log template capturing rationale, data evidence, and approvals.

Tips

  • Blend at least two independent signals before green-lighting high-effort plays.

  • Version control your scoring logic and share diffs in RevOps channels.

  • Pair with suppression-logic to avoid conflicting triggers.

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