Instagram Master — Universal Instagram Content System

What This Skill Does

Creates a complete, professional Instagram content strategy and generates ready-to-post content for any business or personal brand. From single posts to full weekly content batches — in your brand's voice.

How to Use This Skill

Input format:

BUSINESS NAME: [Your brand]
NICHE: [Your industry]
TARGET AUDIENCE: [Who follows you — age, interests, pain points]
ACCOUNT HANDLE: [@yourhandle]
TONE: [Your brand voice — e.g., professional, fun, bold, empathetic]
CONTENT PILLARS: [3-5 main topics you post about]
GOAL: [Followers / Leads / Sales / Brand awareness]
LOCATION: [City/Country or "Global"]

Content Mix Strategy (70/20/10 Rule)

Post Formats & Templates

1. Feed Post — Motivational/Insight

[HOOK — 1 powerful sentence that stops the scroll]

[Identify the problem — 2-3 sentences your audience recognizes]

[Your perspective/solution — 3-4 sentences]

[Personal note — 1-2 sentences showing vulnerability or story]

[CTA — clear, specific next step]

[Hashtags — 5-15 relevant tags]

Example prompt:

Write an Instagram feed post for [BUSINESS NAME] about [TOPIC].
Hook: start with a bold or counterintuitive statement.
Body: identify a common mistake or struggle in [NICHE].
Lesson: share the insight or solution.
CTA: invite them to comment or visit link in bio.
Tone: [TONE]. Max 300 words.

2. Feed Post — Educational (List Format)

[NUMBER hook: "3 reasons why..." / "The truth about..."]

1️⃣ [Point 1 — short and punchy]
2️⃣ [Point 2 — surprising or practical]
3️⃣ [Point 3 — immediately actionable]

[Conclusion — 1-2 sentences]

[CTA — question to spark comments]

3. Reels Script (30-90 seconds)

HOOK (0-3 sec): [Bold statement or question — shown on screen]
BODY (3-50 sec): [3 points delivered quickly, dynamic filming]
PAYOFF (50-75 sec): [The solution or key takeaway]
CTA (75-90 sec): [Follow for more / Comment below / Link in bio]

Reel prompt:

Write a Reels script for [BUSINESS NAME] on the topic: [TOPIC].
Duration: 45 seconds. 3 key points. Hook must stop the scroll in 3 seconds.
Include: on-screen text suggestions and delivery tone notes.
End with a CTA to [desired action].

4. Carousel Post (5-8 slides)

Slide 1: HOOK + title (bold visual text)
Slide 2-6: 1 point per slide (short text, visual-first)
Slide 7: Summary — "Save this for later"
Slide 8: CTA + @yourhandle

Carousel prompt:

Create a carousel post outline for [BUSINESS NAME] on [TOPIC].
7 slides. Each slide: headline (max 8 words) + supporting text (max 30 words).
Slide 1 hook must be click-worthy. Final slide CTA: [desired action].

5. Story Sequence (3-5 slides)

Story 1: Question or poll ("Do you struggle with...?")
Story 2: Personal moment / behind the scenes
Story 3: Tip or insight
Story 4: Swipe up / DM / Link click

Hashtag Strategy

How to Build Your Hashtag Sets

Mix these 4 tiers per post:

• 3-4 × Large (1M+ posts) — reach
• 4-5 × Medium (100K-1M posts) — discoverability
• 3-4 × Small/Niche (<100K posts) — engagement
• 1-2 × Brand-specific — community

Generate sets with this prompt:

Create 3 Instagram hashtag sets for [BUSINESS NAME] in [NICHE]:
Set A: [core service/product posts]
Set B: [educational/value posts]
Set C: [personal/behind-scenes posts]
Each set: 15 hashtags mixing large (3-4), medium (5-6), niche (4-5), branded (1-2).
Location: [LOCATION if local business].

Posting Schedule Template

Minimum: 4x/week posting Optimal: 6x/week + daily Stories

Auto-Engagement Templates

Comment Reply Templates

On motivational posts:

Thank you! Does this resonate with your experience? Share below! 💪

On questions about your service:

Great question! Send me a DM and I'll give you a personal answer 🙌

On "how do I get started?" comments:

That's exactly why I [your offer]! Check the link in bio 👊

On compliments:

This means so much, thank you! 🙏 Stay tuned for more on this topic!

DM Welcome Message (new followers)

Hey [First Name]! 👋 Thanks for following [BRAND NAME].
I share [VALUE PROP — what they'll learn/get from following you].
Quick question — what's your biggest challenge with [NICHE TOPIC]?
I reply to every message personally 💪

6-Month Growth Strategy

Month 1-2: Foundation

• Post consistently 4-5x/week
• Define and test 3 content pillars
• Stories daily (casual, real, interactive)
• 10 minutes/day manual engagement on relevant hashtags

Month 3-4: Acceleration

• Prioritize Reels (highest reach algorithm boost)
• Collaborations with complementary accounts in your niche
• User-generated content — ask customers to tag you
• Go Live monthly for Q&A

Month 5-6: Authority

• Instagram as lead generation machine
• DM automation for new leads
• Test paid promotion on 1-2 best-performing posts
• Analytics review: double down on what works, cut what doesn't

Monthly Content Batch Workflow

WEEKLY BATCH SESSION (2 hours, Monday):
1. Generate week's content via AI (30 min)
2. Review and personalize (15 min)
3. Create or source visuals (30 min)
4. Schedule via Buffer/Later/Meta Business Suite (30 min)
5. Prep Stories for each day (15 min)

Use with ContentAI Suite

This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that generates your entire week of Instagram content in one session.

→ Try it free: https://contentai-suite.vercel.app