Writing LinkedIn

Purpose

Produce publish-ready LinkedIn posts that match brand voice, target the correct audience, and follow LinkedIn best practices.

When to Use

• User asks to write a LinkedIn post, update, or article

• User mentions LinkedIn in a writing context

• Orchestrator (aios-writing-social) delegates a LinkedIn post

Do NOT Use For

• Other platforms (use aios-writing-twitter, aios-writing-instagram, etc.)

• LinkedIn ads or sponsored content (use writing-ads)

Context Loading

Read all context files listed in aios-writing-social.

Process

Step 1: Parse the Request

Extract topic, content pillar, audience, type.

Defaults if unspecified:

• Content Pillar: Pillar 1 — Lead Economics and ROI (30%)

• Audience: Managing Partners / Firm Owners

• Type: Educational (40% of content mix)

If 2+ variables missing, confirm defaults before generating.

Step 2: Write the Post

LinkedIn Format Rules:

• Hook in first 2 lines (before see more fold) — critical

• 800-1,500 characters recommended (3,000 max)

• Line breaks between ideas for readability

• Professional but not stiff — operational, direct tone

• 3-5 hashtags at end

• CTA as final line before hashtags

Tone:

• Professional but conversational

• Infrastructure/supply-chain framing over sales language

• Challenge the industry, not the reader

• Founder voice — experienced, direct, no fluff

Step 3: Self-Review

Apply all quality gates from aios-writing-social.

Additional LinkedIn checks:

• Hook compelling in first 2 lines

• Post 800-1,500 characters

• 3-5 relevant hashtags

• CTA is soft invitation not hard sell

• Line breaks for readability

Output Format

PLATFORM: LinkedIn CONTENT PILLAR: [pillar] AUDIENCE: [segment] TYPE: [type]

[POST TEXT]

HASHTAGS: [3-5 hashtags] CTA: [if not embedded] IMAGE PROMPT: [optional] NOTES: [reviewer notes]

References

• references/hook-patterns.md

• references/post-templates.md

• shared/platform-specs.md

• shared/compliance-rules.md