AI Personalization Prompts (lemlist Style)
Quick reference for AI prompts. For full prompts with rules, see references/prompts.md.
Prompt Overview
| # | Prompt | Output | Max Words |
|---|---|---|---|
| 1 | ICP Identification | Top 3 ICPs (job titles) | 3 titles |
| 2 | Company Description | Concise description | 8 words |
| 3 | Similar Product | Product category | 6 words |
| 4 | Top 3 Problems | ICP pain points | 10 words each |
| 5 | Subject Line | Email subject | 2 words |
| 6 | Case Study Reference | Template with variables | N/A |
| 7 | Similar Company Approach | Full email template | N/A |
Quick Usage
Inputs needed: {{companyDomain}} or {{companyDescription}}
Prompt 1-5: Use for variable generation in Clay/lemlist Prompt 6-7: Use as full email templates with AI-generated variables
Output Examples
| Prompt | Input | Output |
|---|---|---|
| ICP ID | "CRM software" | "Sales leaders, RevOps managers and AEs" |
| Description | "coldiq.com" | "outbound automation (for B2B sales teams)" |
| Similar | "calendly.com" | "scheduling software" |
| Problems | "HR software" | "slow hiring, poor retention, and compliance gaps" |
| Subject | "analytics platform" | "your metrics" |
Key Rules (All Prompts)
- All lower case output
- No full stops at end
- No sales/buzzwords
- Must fit grammatically in template sentence
Combines with
| Skill | Why |
|---|---|
clay-enrichment-9step | Run prompts via Claygent |
personalization-6-buckets | Know what data to feed prompts |
cold-email-templates-34 | Use outputs in email templates |
coldiq-messaging-templates | Combine with case study template |
Example prompts
Generate ICP identification and top 3 problems for a cybersecurity company.
Create a 2-word subject line for a prospect selling HR software.
Write template #7 (Similar Company Approach) with AI-generated variables for [company].