11 GTM Plays
Quick reference for signal-based outbound plays. For templates, see references/templates.md.
| Play | Signal | Best Timing |
|---|---|---|
| 1. New Team Members | Company added team members | 2-4 weeks after hire |
| 2. Skills-Targeting | LinkedIn skills match product | Ongoing |
| 3. Role-Targeting | Uncommon job title exists | Ongoing |
| 4. Industry Research | Create signal via surveys | Value-first |
| 5. Resources for ICs | New SDRs starting roles | Evergreen |
| 6. Leaving Employees | Team member departed | 1-2 weeks after |
| 7. No Dedicated Role | Missing key title | Ongoing |
| 8. Bad Reviews | Negative G2/Capterra review | Within days |
| 9. AI-Generated Ideas | Personalized value via AI | Ongoing |
| 10. ServiceBell Allbound | Website visitor activity | Real-time |
| 11. Inbound Followers | New LinkedIn follower | 24-48 hours |
Play Details
1. New Team Members
Reference new hire by name. Shows attention to their growth.
2. Skills-Targeting
Target LinkedIn skills (not just titles). Clay extracts skills from profiles.
- Salesforce skill → Salesforce add-ons
- Python skill → Developer tools
3. Role-Targeting
Uncommon titles signal budget/priority.
- "RevOps Manager" → RevOps is priority
- "Growth Engineer" → Technical growth exists
4. Industry-Level Research
Survey ICP experts → opens value-first conversations.
5. Resources for ICs (Evergreen)
Automated campaign sending resources to new ICs. Long-term brand building.
6. Leaving Employees
Position around coverage gap after departure.
7. No Dedicated Role
No "Content Manager" + $5M+ revenue = content gap opportunity.
8. Bad Reviews Targeting
Scrape negative reviews, reference their pain, offer alternatives.
9. AI-Generated Ideas
Generate 2 relevant ideas + your offer as #3 (with humor).
10. ServiceBell Allbound
Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.
11. Inbound Followers
Monitor daily, filter to ICP via Clay, outreach within 24-48h.
Combines with
| Skill | Why |
|---|---|
buying-signals-6 | Understand signal strength per play |
clay-enrichment-9step | Automate play execution in Clay |
cold-email-templates-34 | Get templates for each play |
bridgebound-in-market-20 | Deep-dive on in-market signals |
Example prompts
Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.
How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?
Which play should I prioritize for a $30K ACV product?