Product Hunt Description Writer

This skill helps you write product descriptions that convert browsers into users, using proven copywriting frameworks optimized for Product Hunt.

When to Use This Skill

• Writing your Product Hunt product description

• Refining existing description for better conversion

• Applying copywriting formulas to your messaging

• Optimizing description length and structure

• A/B testing different description approaches

Description Specifications

Technical Limits

• Maximum length: 260 characters for short description

• Full description: No hard limit (but keep scannable)

• Format: Plain text, some markdown supported

• Links: Allowed in full description

Best Practices

• Lead with value, not features

• Use short paragraphs (2-3 lines max)

• Include social proof if available

• End with clear call-to-action

• Make it scannable (bullets, formatting)

Copywriting Formulas

Formula 1: AIDA (Attention-Interest-Desire-Action)

Structure:

• Attention: Hook with a bold statement or question

• Interest: Expand on the problem or opportunity

• Desire: Show how your product delivers results

• Action: Clear CTA

Example:

Tired of losing hours to scattered notes? (A)

Your ideas deserve a home where they connect and grow. (I)

[Product] links your notes automatically, surfacing insights you'd never find manually. 10,000+ users rediscovered their own brilliance. (D)

Start free today → (A)

Formula 2: PAS (Problem-Agitate-Solution)

Structure:

• Problem: State the pain point clearly

• Agitate: Make the pain feel urgent

• Solution: Present your product as the answer

Example:

Building APIs takes weeks of boilerplate. (P)

Meanwhile, your competitors ship faster, iterate quicker, and steal your market while you're still writing CRUD endpoints. (A)

[Product] generates production-ready APIs from your database in 60 seconds. What took weeks now takes a coffee break. (S)

Formula 3: FAB (Features-Advantages-Benefits)

Structure:

• Features: What your product has

• Advantages: Why that's better than alternatives

• Benefits: What the user gains

Example:

AI-powered code review (F)

Catches bugs 10x faster than manual review, learns your codebase patterns (A)

Ship with confidence, never deploy broken code again, sleep better at night (B)

Formula 4: BAB (Before-After-Bridge)

Structure:

• Before: Current painful state

• After: Desired future state

• Bridge: How your product gets them there

Example:

BEFORE: Spending 5+ hours weekly on manual reporting, copy-pasting between tools, dreading Monday status meetings.

AFTER: Automated dashboards update in real-time, stakeholders self-serve, you focus on actual work.

THE BRIDGE: [Product] connects your tools and generates reports automatically. Set up in 10 minutes, save 5 hours weekly.

Formula 5: 4 Ps (Promise-Picture-Proof-Push)

Structure:

• Promise: What they'll achieve

• Picture: Help them visualize success

• Proof: Evidence it works

• Push: Urgent CTA

Example:

Double your email reply rates. (Promise)

Imagine opening your inbox to engaged prospects ready to talk, instead of cricket sounds. (Picture)

12,000 sales reps average 47% reply rates with [Product], vs 8% industry average. (Proof)

Start your free trial—your first campaign goes out in 5 minutes. (Push)

Description Templates

Template A: The Problem Solver (150 words)

[ONE-SENTENCE PROBLEM STATEMENT]

[PRODUCT NAME] is [brief product category] that [core value proposition].

Why [Product]? • [Benefit 1 with specific outcome] • [Benefit 2 with specific outcome] • [Benefit 3 with specific outcome]

[SOCIAL PROOF: "Quote from user" — Name, Company]

Built by [brief team credibility]. Trusted by [social proof number] users.

[CTA with urgency/offer]

Template B: The Story (200 words)

We built [Product] because [authentic origin story in 1-2 sentences].

The Problem [Describe the pain point your audience faces]

Our Solution [Product] [solves problem] by [unique approach].

Key Features • [Feature] → [Benefit] • [Feature] → [Benefit] • [Feature] → [Benefit]

What Users Say "[Testimonial]" — [Name, Role]

Get Started [Clear next step with any special offer]

Template C: The Quick Pitch (80 words)

[Product] helps [target audience] [achieve outcome] without [common pain point].

✓ [Key feature 1] ✓ [Key feature 2] ✓ [Key feature 3]

Used by [number] [type of users] at companies like [recognizable names].

[CTA]

Power Words for Product Hunt

Urgency Words

• Now, Today, Instant, Immediately

• Limited, Exclusive, First

Value Words

• Free, Save, Unlock, Boost

• Simple, Easy, Quick, Fast

Trust Words

• Proven, Trusted, Secure

• Open-source, Privacy-first

Outcome Words

• Transform, Achieve, Master

• Eliminate, Automate, Scale

What to AVOID

• ❌ Starting with "We" (focus on user)

• ❌ Technical jargon without explanation

• ❌ Vague claims without specifics

• ❌ Wall of text (use formatting)

• ❌ Multiple CTAs (confusing)

• ❌ Mentioning competitors by name

Output Format

PRODUCT DESCRIPTION FOR: [Product Name]

SHORT DESCRIPTION (260 chars): "[Description]"

FULL DESCRIPTION: [Formatted description using chosen formula]

FORMULA USED: [AIDA/PAS/FAB/etc.]

KEY ELEMENTS INCLUDED: ✓ Value proposition ✓ Social proof ✓ Specific benefits ✓ Clear CTA