Product Hunt Gallery Assets

This skill helps you create a compelling gallery that tells your product's story, showcases key features, and convinces visitors to try your product.

When to Use This Skill

• Planning your gallery image sequence

• Creating feature showcase images

• Designing before/after comparisons

• Including video in your gallery

• Optimizing gallery for conversion

Gallery Requirements

Technical Specs

• Minimum images: 2 (required)

• Recommended: 4-6 images

• Formats: PNG, JPG, GIF

• Video: YouTube links only

• Order: Drag-and-drop reorderable

Best Practices

• Tell a story from first to last image

• Show actual product, not just marketing

• Include at least one video/demo if possible

• Make each image standalone yet connected

The Gallery Story Framework

Image Sequence Strategy

IMAGE 1: The Hook ↓ "What is this?" IMAGE 2: The Problem ↓ "I have this problem!" IMAGE 3: The Solution ↓ "This solves it!" IMAGE 4: Key Feature 1 ↓ "That's impressive" IMAGE 5: Key Feature 2 ↓ "Even more value" IMAGE 6: Social Proof / CTA → "I should try this"

Image-by-Image Guide

Image 1: The Hook (REQUIRED)

Purpose: Stop the scroll, explain what this is

Options:

• Hero shot with tagline overlay

• Product in action (GIF)

• Bold value proposition statement

Template:

┌────────────────────────────────┐ │ │ │ [PRODUCT NAME] │ │ │ │ [Tagline/Value Prop] │ │ │ │ [Product Screenshot] │ │ │ └────────────────────────────────┘

Checklist:

• Product name visible

• Core value proposition clear

• Product UI/interface shown

• Visually compelling

Image 2: The Problem/Context

Purpose: Establish the pain point you solve

Options:

• Before state visualization

• Problem statistics

• "The old way" frustration

Templates:

A) The Frustration

┌────────────────────────────────┐ │ │ │ 😫 Sound familiar? │ │ │ │ • Pain point 1 │ │ • Pain point 2 │ │ • Pain point 3 │ │ │ │ There's a better way → │ │ │ └────────────────────────────────┘

B) The Statistics

┌────────────────────────────────┐ │ │ │ [Shocking Stat] │ │ ↓ │ │ "[Problem costs X hours/ │ │ dollars per week]" │ │ │ └────────────────────────────────┘

Image 3: The Solution

Purpose: Show how your product solves the problem

Options:

• After state visualization

• Product in action (GIF/video)

• Before → After comparison

Template: Before/After

┌────────────────────────────────┐ │ BEFORE │ AFTER │ │ │ │ │ [Chaos] │ [Order] │ │ [Complex] │ [Simple] │ │ [Slow] │ [Fast] │ │ │ │ │ ────────── → ────────── │ │ With [Product] │ └────────────────────────────────┘

Image 4-5: Key Features

Purpose: Highlight 2-3 most impressive features

For Each Feature:

• Feature name (bold)

• What it does (brief)

• Why it matters (benefit)

• Visual demonstration

Template:

┌────────────────────────────────┐ │ │ │ ⚡ [Feature Name] │ │ │ │ [Screenshot/Demo] │ │ │ │ [One-line benefit] │ │ │ └────────────────────────────────┘

Feature Selection Criteria:

• Most unique/differentiating

• Most requested by users

• Hardest to build (shows effort)

• Most visual/demonstrable

Image 6: Social Proof / CTA

Purpose: Build trust, encourage action

Options:

A) Testimonials

┌────────────────────────────────┐ │ │ │ ⭐⭐⭐⭐⭐ │ │ │ │ "[Quote from user]" │ │ │ │ — Name, Title @ Company │ │ [Logo] │ │ │ └────────────────────────────────┘

B) Metrics

┌────────────────────────────────┐ │ │ │ Trusted by │ │ │ │ 10,000+ │ 4.9/5 │ 50+ Cos │ │ Users │ Rating │ trust us │ │ │ │ [Company logos row] │ │ │ └────────────────────────────────┘

C) CTA

┌────────────────────────────────┐ │ │ │ Ready to [benefit]? │ │ │ │ ┌──────────────────────┐ │ │ │ Get Started Free │ │ │ └──────────────────────┘ │ │ │ │ 🎁 PH Special: [Offer] │ │ │ └────────────────────────────────┘

Gallery Types by Product

SaaS/Web App

• Hero with dashboard

• Key workflow demo (GIF)

• Feature highlight 1

• Feature highlight 2

• Integration showcase

• Pricing/testimonials

Mobile App

• App on device mockup

• Key screens (3-up or carousel)

• Feature 1 demo

• Feature 2 demo

• User reviews/ratings

• Download CTA

Developer Tool

• Code/terminal example

• Before/after code comparison

• Integration simplicity

• Performance metrics

• Documentation preview

• GitHub stars/adoption

AI Product

• AI in action (GIF)

• Input → Output example

• Accuracy/quality metrics

• Use case 1

• Use case 2

• API/integration options

Video Integration

YouTube Video in Gallery

• Creates more engagement

• Shows product in motion

• PH algorithm favors video

Video Requirements:

• YouTube link only

• Not set to private

• Upload before launch day

• Test embed works

Ideal Video Content:

• 30-90 second demo

• Hook in first 5 seconds

• Show the "aha" moment

• End with CTA

Interactive Demos

Use tools like:

• Arcade

• Supademo

• Storylane

• Hexus

Design Best Practices

Do:

• ✓ Maintain consistent style/branding

• ✓ Use high-resolution images

• ✓ Include annotations/callouts

• ✓ Show real product, not mockups

• ✓ Test on mobile viewing

• ✓ Use dark mode screenshots if product has it

Don't:

• ✗ Use stock photos

• ✗ Include tiny unreadable text

• ✗ Make images too text-heavy

• ✗ Use different visual styles

• ✗ Include outdated UI

• ✗ Skip quality control

Gallery Checklist

Content

• First image explains what product does

• Problem is clearly established

• Solution is demonstrated

• 2-3 key features highlighted

• Social proof included

• CTA or offer visible

Quality

• All images high resolution

• Consistent brand styling

• No typos or errors

• Looks good at all sizes

• Video tested and working

Flow

• Tells coherent story

• Each image has clear purpose

• Logical progression

• Ends with strong impression

Output Format

GALLERY PLAN FOR: [Product Name]

TOTAL IMAGES: [Number] VIDEO INCLUDED: [Yes/No]

IMAGE SEQUENCE:

1. [Type: Hook/Hero] Content: [Description] Message: [What viewer should understand]

2. [Type: Problem] Content: [Description] Message: [What viewer should feel]

3. [Type: Solution] Content: [Description] Message: [The "aha" moment]

4. [Type: Feature] Feature: [Name] Content: [Description]

5. [Type: Feature] Feature: [Name] Content: [Description]

6. [Type: Social Proof/CTA] Content: [Description] Message: [Final impression]

VISUAL STYLE:

• Primary colors: [Colors]
• Typography: [Fonts]
• Screenshot style: [Dark/Light mode]

TOOLS TO USE: [Recommended design tools]